Marketing Platform Auto Associate

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud, and security.

About the Role

This role focuses on driving marketing performance with functional and technical expertise, accelerating time-to-market and operating efficiencies at scale.

Key Responsibilities

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design.
• Develop and execute marketing campaigns using Marketo, including email, lead nurturing, segmentation, and scoring programs.
• Analyze operational marketing and/or sales processes to suggest efficiencies.
• Ensure all project deliverables are timely and of high quality.
• Create new emails, forms, and landing sites with Marketo.
• Create, modify, and test campaign components like forms, landing pages, emails, smart campaigns, and smart lists.
• Solve routine problems largely through precedent and referral to general guidelines.
• Work as an individual contributor as part of a team with a predetermined, focused scope of work.

Requirements & Tech Stack

• Marketo
• HTML
• CSS
• JavaScript (for Marketo is a plus)
• Email strategy
• AB testing
• Developing email templates
• Responsive designs for emails, landing pages, and forms

Qualifications

• Any Graduation
• 2+ years of experience in Marketo.
• Proficiency in HTML and CSS.
• Experience developing responsive designs for emails, landing pages, and forms.
• Relevant certifications in Marketo and HTML responsive design are advantageous.
• Written and verbal communication skills in English.
• Autonomy in balancing day-to-day workload, priorities, and schedule.
• Flexible working in shifts / rotational shifts may be required.