Content Marketing Associate
InCommon
Pune City, Maharashtra, India0–2 yrs2h agovia LinkedIn
This job at a glance
- Who can apply
- Freshers and up to 2 years
- Must know
- MarketingData analysisContent writing
- Work
- On-site in Pune City
- Pay
- Not stated by the employer.
- Skill demand
- Marketing40%Content writing20%of 15 similar fresher jobs posted in India this week
- Listed
- 12 Nov 2026 · still open
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About the Role
InCommon is seeking a Content Marketing Associate for a full-time, in-office position in Aundh, Pune. This is a growth role focused on founder-led content to drive enterprise adoption of AI. You will experiment with content formats, identify what works, and translate audience attention into business opportunities.
Shift timings: 11:30 am to 8:30 pm IST
Key Responsibilities
- Set and evolve the content strategy based on data analysis of topics, formats, and channels.
- Write posts for founders on LinkedIn and X, primarily human-authored.
- Create video content, including short founder clips, interview cut-downs, and explainer videos.
- Repurpose long-form content for various platforms and monitor AI search performance.
- Experiment with formats, hooks, and topics, tracking engagement and performance.
- Develop distribution strategies to capture attention and reach key audiences.
- Translate audience attention into business outcomes like inbound leads, conversations, or partnerships.
- Build the authority of the founders as credible voices in the AI space.
- Map content pillars to funnel stages (awareness, consideration, decision) and manage the content calendar.
- Contribute to building the InCommon brand through every piece of content.
Requirements & Tech Stack
- Primarily LinkedIn, X, and Claude.
- Video editing and analytics tools.
- Training will be provided for new tools.
Qualifications
- Strong writing skills and good taste in content.
- Ability to distinguish between human-written and AI-generated content.
- Demonstrable interest in consuming content across various formats.
- Experience creating personal content (e.g., blog, newsletter, LinkedIn/X presence, videos) or prior content work is beneficial.
- Comfort with or eagerness to learn video production.
- Data-driven approach and willingness to adapt strategies based on metrics.
- Excellent written and spoken English for a US-based audience.
- Comfort with ambiguity and a strong inclination for experimentation.