Marketing and Content Executive

About the Role

The Marketing and Content Executive will be responsible for planning, creating, and managing content across digital channels to build brand awareness and engagement for Fluid Focus. This full-time, on-site role in Noida involves developing marketing campaigns, producing copy for social media, email, and web pages, and collaborating with design and product teams to ensure consistent brand messaging. The role includes conducting market and audience research, tracking campaign performance, and optimizing content based on data and insights. The Marketing and Content Executive will also support community-building initiatives, assist with launch activities, and maintain a strong understanding of trends in health, wellness, and performance-focused products. You'll run Fluid Focus's social media day to day, working directly with the founder. The brand's Instagram and Facebook pages go live this month with a 60-day launch plan already written. Your job is to turn that plan into posts, Reels, ads and creator partnerships every week, and to find out what works.

Key Responsibilities

• Shoot, edit, and upload short-form content (Reels, Stories, carousels) for Fluid Focus's Instagram and Facebook (approximately 4 feed posts a week plus stories).
• Maintain the monthly content calendar, tracking what goes out, when, and in which format.
• Identify and contact nano and micro-influencers (student, office-life, running, and fitness creators), send them product, and track their posts and performance.
• Film founder-led content with Dr. Panshul and coordinate collaboration posts between his account and the brand's.
• Ensure all posts adhere to brand guidelines and Indian advertising rules, including ASCI disclosure labels on creator posts, the caffeine warning, and no health claims.
• Plan, create, and manage content across digital channels.
• Develop marketing campaigns.
• Produce copy for social media, email, and web pages.
• Collaborate with design and product teams for consistent brand messaging.
• Conduct market and audience research.
• Track campaign performance and optimize content based on data and insights.
• Support community-building initiatives.
• Assist with launch activities.
• Maintain a strong understanding of trends in health, wellness, and performance-focused products.

Requirements & Tech Stack

• Comfortable on camera and with shooting and editing on a phone (using tools like CapCut, InShot, VN, or similar).
• Strong organizational skills, attention to detail, and ability to manage multiple projects on-site in a fast-paced environment.
• Collaborative mindset, clear written and verbal communication skills, and openness to feedback and experimentation.
• An active Instagram account or a portfolio of content you've created (personal or for a brand).
• Basic knowledge of Meta Ads Manager, or a willingness to learn it in the first few weeks.
• Good written English and Hindi for captions, comments, and messages to creators.
• Organized enough to keep a calendar running without constant reminders.
• Based in Delhi NCR and able to come in for shoots.
• Nice to have: Interest in fitness, wellness, health sciences, or the creator economy.
• Nice to have: Experience running an influencer campaign.
• Nice to have: Basic Canva skills.