Marketing Intern

About the Role

The Belgian Waffle Xpress (TBWX) is seeking a Marketing Intern to focus on personal branding, influencer collaborations, and online reputation management. This is a remote internship based in India with a stipend of ₹8,000/month and a 6-day work week.

Key Responsibilities

Founder Personal Branding

• Plan and draft posts for the founder's LinkedIn and Instagram: business lessons, behind the scenes, outlet launches, team stories.
• Transform raw notes, voice memos, and videos into ready-to-post content, leveraging AI tools.
• Maintain a content calendar, track performance, and suggest future content strategies.

Influencer Marketing

• Identify local food creators and micro-influencers near TBWX outlets, particularly for new openings.
• Pitch and manage collaborations, primarily through barter (food for content), from initial contact to post-publication.
• Ensure all collaborations are correctly labeled as ads or collabs according to advertising regulations.
• Track collaborations in a simple sheet, including creator, outlet, date, reach, views, and results.

Online Reputation Management

• Monitor reviews and ratings for outlets on Google, Zomato, and Swiggy, and mentions of TBWX on social media.
• Draft polite, on-brand replies to reviews (positive and negative) using the approved reply guide.
• Escalate serious complaints on the same day and identify recurring issues across outlets.
• Submit a brief weekly report detailing rating changes, key issues, and successes.

Requirements & Tech Stack

• Active presence on Instagram and LinkedIn, with an understanding of effective post and reel strategies.
• Strong written communication skills in English and Hindi (including Hinglish).
• Confidence in messaging and calling creators, with good follow-up skills.
• Ability to remain calm and polite when addressing customer feedback.
• Excellent organizational skills for managing calendars, trackers, and deadlines.
• Access to a personal laptop and stable internet connection.
• Bonus: Experience managing a page, building a following, conducting creator outreach, or managing a brand's social media. Familiarity with Canva, CapCut, or basic video editing.

How Success is Measured

• Founder posts published on schedule, with month-on-month engagement growth.
• Each new outlet launch includes at least 3 creator collaborations.
• Reviews receive a reply within 24 hours.
• Average outlet ratings are maintained or improved.

What You Get

• ₹8,000/month stipend.
• Fully remote work arrangement.
• 6 days a week work schedule.
• Opportunity for real ownership from week one, working directly with the founder.
• Work that is visible across 70+ outlets.
• Internship certificate.
• Potential for a full-time role for strong performers.