Growth & Guerrilla Marketing Intern

About Zookout

Zookout is a premium lifestyle and experiences platform connecting users with curated restaurants, spas, salons, waterparks, resorts, and other lifestyle destinations. We help users discover premium outlets, explore verified offers, and enjoy memorable experiences while making smarter spending decisions. For our partner merchants, Zookout helps attract new customers, drive bookings and visits, and support business growth through curated discovery and targeted promotions.

About The Role

Zookout is seeking a Growth & Guerrilla Marketing Intern to help execute high-energy, hyperlocal offline campaigns across Mumbai. The role focuses on helping consumers discover Zookout's verified offers and encouraging them to visit partner businesses and purchase vouchers. You will work at the intersection of field marketing, creative experimentation, consumer research, and merchant partnerships. This is a practical, field-oriented role for someone who enjoys meeting people, thinking creatively, coordinating with local businesses, and learning what actually drives customer action.

Duration: 3 months (proposed pilot)

Stipend: ₹8,000–₹12,000 per month, indicative

Location: Mumbai, Maharashtra. Field visits and on-site activations are required as needed.

Key Responsibilities

• Plan and execute permission-approved street interviews, price-guessing challenges, and hyperlocal activations in selected Mumbai neighbourhoods.
• Coordinate with restaurants, salons, and spas to place tracked QR displays and run partner-led promotions.
• Explain ZookOut offers accurately and help interested consumers understand the redemption process.
• Collaborate with the content team to capture authentic campaign footage, with appropriate consent.
• Track outlet visits, QR scans, leads, first-time purchases, activation spend, and feedback in a shared tracker.
• Test different campaign hooks and identify which activities generate qualified traffic and attributable orders.
• Submit campaign reports with key learnings and recommendations for improvement.
• Plan and execute hyperlocal marketing activations across Mumbai.
• Promote Zookout offers to local consumers.
• Coordinate QR displays with partner restaurants, salons and spas.
• Conduct street interviews and price-guessing challenges.
• Track QR scans, visits, leads and voucher purchases.
• Build relationships with local business owners.
• Report campaign results and suggest improvements.

FIRST 30-DAY SUCCESS TARGETS

• Secure 10 permission-approved partner QR placements, as a team pilot target.
• Execute 3–4 documented street or partner activations.
• Submit a short learning report identifying activities that generate qualified traffic and attributable first-time orders.

Requirements & Tech Stack

• Comfortable travelling across Mumbai for field activations.
• Freshers are welcome; prior experience is not required.
• Strong communication and people skills.
• Comfortable approaching consumers and local businesses.
• Basic knowledge of Instagram and QR codes.
• Familiarity with Google Sheets is a plus.
• Self-driven, proactive and reliable.
• Interested in marketing, growth and partnerships.

Key Skills

• Communication 💬
• Networking 🤝
• Sales & Persuasion 💸
• Social Media 📱
• Event Promotion 🎉
• Community Building 🌱
• Marketing Basics 📈
• Leadership 🚀

Tools & Technologies

• Instagram 📸
• WhatsApp 💬
• Canva 🎨
• Google Forms / Sheets 📊

What You Gain

• Hands-on exposure to guerrilla marketing, partnerships, consumer research and local growth experiments.
• ₹8,000–₹12,000 Monthly Stipend
• Work Directly with Founding Team
• Real startup exposure
• Networking Opportunities
• Certificate & Experience Letter
• Hands-on Field Marketing
• Growth & Career Opportunities