Digital Strategy Consultant

About the Role

Deloitte's Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, transformative technologies, creative design, and modern marketing operations. Our team brings together strategists, operators, creatives, data specialists, and technologists to help clients drive sustained growth and measurable customer value.

Work You'll Do

As a Consultant in Strategy, Growth, and Transformation, you will support cross-industry clients as a Paid Media Campaign Strategist. You will:

• Develop digital marketing growth strategies, including revenue targets, channel mix, pricing, packaging, and quarterly priorities.
• Support the development of business cases for roadmap investments, including revenue potential, margin impact, adoption, and operational readiness.
• Assess market trends, competitive positioning, advertiser needs, and evolving digital media capabilities.
• Support operating model design, governance, and performance management for businesses.
• Develop problem statements, product requirements documents, prioritization frameworks, and measurable outcomes.
• Facilitate decision-making across business and technology stakeholders.
• Define measurement frameworks and reporting narratives using metrics such as ROAS, incrementality, customer acquisition, and new-to-brand performance.
• Develop executive-ready insights and performance narratives for brands and internal stakeholders.
• Identify opportunities to improve data quality, reporting automation, and analytical maturity.

The Team

Deloitte's Strategy, Growth, and Transformation practice helps clients reimagine how they grow by connecting customer strategy, marketing, sales, service, digital products, analytics, creativity, and technology. As part of this team, you will help clients modernize marketing operations and deliver paid media programs that are structured, measurable, and optimized for business impact.

Key Responsibilities & Skills

• Ability to work independently and collaborate as part of a team.
• Strong written, verbal, presentation, and client relationship management skills.
• Meticulous attention to detail and quality of work product.
• Ability to build and sustain professional relationships.
• Ability to manage projects or workstreams.
• Ability to manage multiple priorities and work effectively in a team-based consulting environment.
• Strong interpersonal skills and professional demeanor.
• Ability to meet deadlines.
• Ability to provide clear guidance to internal teams, clients, and vendor partners.
• Strong analytical mindset with the ability to translate campaign data into actionable recommendations.

Qualifications

Required

• Bachelor's Degree or equivalent experience.
• 2+ years of experience in digital advertising and marketing, retail or commerce media, Ad/MarTech, digital commerce, product strategy, or related fields.
• 2+ years of experience with media measurement, attribution, performance analytics, or closed-loop measurement.
• 2+ years experience developing business cases, assessing investment opportunities, and framing (e.g., translate analysis into recommendations).
• 2+ years experience developing RMN and advertiser solutions, audience products, or measurement capabilities.
• 2+ years experience in SEO/AEO/GEO with hands-on technical and content audit experience with the ability to read how a site is built and how its content performs, and spot what's holding it back.
• Ability to travel 30%+, on average, based on the work you do and the clients and industries/sectors you serve.
• Must be legally authorized to work in the United States without the need for employer sponsorship.

Preferred

• 2+ years of experience with retail media business models, monetization strategies, or commerce advertising ecosystems.
• Knowledge of major RMN platforms.
• Industry experience in Retail / CPG / Travel & Hospitality sectors.
• Familiarity with sponsored products, display, programmatic, social, onsite, offsite, or in-store media.
• Experience with media planning including creating pricing, packaging, rate cards, sales enablement materials, or go-to-market strategies.
• Experience in building the plan based on audit findings, and working with developers and content authors to implement and test optimizations.
• You are product-minded: you weigh impact, effort and dependencies when prioritizing a roadmap, and you can explain that reasoning to a client.
• Experience collaborating with product, engineering, data, analytics, or AI/ML teams.
• Experience planning, structuring, and governing content strategy across channels and audiences to support goals beyond search visibility.
• Has started applying thinking to AI search over the past year (testing prompts, seeing how brands show up in LLM answers).
• Experience leading client workshops or executive-level presentations.

Compensation

• Wage range estimate: $91,100 to $179,500.
• Eligibility for a discretionary annual incentive program.