GTM Strategy Intern

About the Role

We're looking for a GTM Strategy Intern to help us take Techvruk to market faster and smarter. You'll work directly with the founder to define who we sell to, what we say, and which channels actually bring in sponsors, hiring partners, and learners. This is a hands-on strategy role: you'll research, plan, test, and measure.

Key Responsibilities

• Market & customer research: Map target segments (contest sponsors, hiring companies, colleges, training partners, and learners) and build clear ideal customer profiles for each.
• Positioning & messaging: Help sharpen Techvruk's value proposition for each segment and turn it into pitch decks, one-pagers, and outreach scripts.
• Go-to-market plans: Build launch plans for new features and flagship contests (e.g., Data2Impact), covering channels, timelines, targets, and budgets.
• Channel experiments: Design and run small tests across LinkedIn, email outreach, campus ambassadors, communities, and partnerships; track what converts.
• Partnerships pipeline: Identify and qualify potential sponsors, hiring partners, colleges, and industry collaborators; support outreach and follow-ups.
• Pricing & packaging inputs: Benchmark competitors and help refine sponsor packages, hiring commission offers, and training/session pricing.
• Metrics & reporting: Define funnel metrics (reach → sign-ups → contest participation → sponsor/hiring conversions) and share a simple weekly GTM report.
• Competitive intelligence: Track hiring platforms, hackathon/contest platforms, and edtech players; summarize what we can learn and where we win.

Requirements & Tech Stack

• Must-haves:
• Pursuing or recently completed a degree in Business, Management, Marketing, Economics, Engineering, or a related field.
• Strong structured thinking — ability to break a fuzzy problem into a clear plan.
• Comfort with research and numbers (using Google Sheets/Excel).
• Clear written and spoken English; able to write crisp emails and summaries.
• Self-driven and comfortable with ambiguity in an early-stage startup.
• Good to have:
• Prior internship or project in GTM, growth, marketing, sales, or consulting.
• Understanding of the Indian hiring, edtech, or college ecosystem.
• Familiarity with tools like Notion, Canva, HubSpot/CRM, LinkedIn Sales Navigator, or Apollo.
• Interest in tech — engineering students with a business bent are welcome.

What You'll Gain

• Direct mentorship from the founder and real ownership of GTM decisions.
• Hands-on exposure to B2B (sponsors, hiring partners) and B2C (students, professionals) go-to-market.
• Measurable outcomes you can put on your resume and talk about in interviews.
• Certificate of internship and letter of recommendation for strong performers.
• Opportunity for a pre-placement offer (PPO) based on performance.

Duration: 3 months, with possibility of extension or PPO

Stipend: Performance based incentives

Location: Bengaluru (Remote)