Influencer Marketing Associate

About the Role

The Influencer Marketing Associate is a full-time, on-site role based in Bengaluru. This role involves identifying and evaluating potential influencers, managing outreach, and building long-term relationships with content creators across social media platforms. The associate will coordinate influencer campaigns end-to-end, including brief creation, content approvals, timelines, and performance tracking.

Key Responsibilities

• Identifying and evaluating potential influencers.
• Managing outreach and building long-term relationships with content creators across social media platforms.
• Coordinating influencer campaigns end-to-end, including brief creation, content approvals, timelines, and performance tracking.
• Collaborating with marketing and sales teams to align influencer activities with brand and campaign goals.
• Monitoring social media trends.
• Preparing reports on campaign effectiveness.
• Maintaining clear communication with internal stakeholders and external partners to ensure consistent brand messaging and timely execution.

Qualifications

• Strong Communication and Public Relations skills to manage influencer and partner relationships effectively.
• Influencer Marketing and Social Media Marketing skills to plan, execute, and optimize creator-led campaigns.
• Sales and negotiation skills to structure collaborations, manage budgets, and secure favorable partnership terms.
• Relevant experience in marketing or brand partnerships, preferably in consumer products, nutrition, wellness, or lifestyle sectors.
• Ability to analyze campaign data, use social media and influencer tools, and present clear performance insights.
• Organized, detail-oriented, and able to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.