Performance Marketer & Digital Marketing Executive
Wartens
Bengaluru0–3 yrs4h agovia Naukri
Posted 13 Nov 2026, 08:56 IST · Last seen open on Naukri 13 Nov, 09:46 IST
This job at a glance
- Who can apply
- Freshers and up to 3 years · Any graduate
- Must know
- MarketingStatisticsLead generationGoogle Analytics
- Work
- On-site in Bengaluru
- Pay
- Not stated by the employer.
- Skill demand
- Marketing87%Lead generation18%Google Analytics10%Statistics1%of 87 similar fresher jobs posted in India this week
- Listed
- 13 Nov 2026 · still open
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About the Role
We are looking for a performance marketing specialist to work in the platforms like Meta, Google, and YouTube Ads to generate quality leads and enrollments. Campaign scaling, funnel optimization, and ROI-driven execution are the main priorities of the position.
Key Responsibilities
- Create, implement, and expand Google, YouTube, and Meta Ads campaigns to increase ROI and generate high-quality leads.
- Oversee and enhance end-to-end performance marketing funnels, which include cold traffic, leads, retargeting, and conversion.
- Examine campaign statistics and make data-driven decisions to consistently improve CPL, CAC, and conversion rates.
- To enhance campaign success, conduct A/B testing across creatives, audiences, landing pages, and funnels.
- Collaborate with internal teams to design high-converting ad creatives and landing pages aligned with campaign goals.
Requirements & Tech Stack
- Demonstrated proficiency with YouTube, Google, and Meta ads, with a particular emphasis on lead generation.
- Proven ability to scale paid campaigns while preserving or increasing ROAS, CPL, and CAC.
- A track record of using paid efforts to produce high-quality leads.
- Expertise with performance monitoring tools such as Google Analytics and Meta Business Suite.
- Possessing a strong data-driven attitude and the capacity to evaluate campaign data and make practical conclusions.
- Knowledge of A/B testing audiences, landing pages, funnels, and ad creatives.
- The capacity to create and refine YouTube ad funnels, including retargeting flows, video action campaigns, and in-stream.
- A strong analytical mindset combined with a problem-solving strategy to lower CPL and raise conversion rates.
- Experience collaborating closely with landing page, content, and design teams to improve campaign performance.
Qualifications
- Any degree with at least two years of practical performance marketing experience in the e-learning or service sector.
- Preferred to have exposure to the Google analytical tool.