Digital Marketing Executive

About the Role

DwellIT Systems is seeking a Digital Marketing Executive for a part-time, freelance, 100% remote position. This role involves hands-on digital marketing, social media management, content production, digital advertising, online lead generation, cold calling, cold email outreach, and sales coordination. The ideal candidate will be comfortable creating engaging marketing content and professionally communicating with prospective customers.

Key Responsibilities

• Social Media Management
• Manage Google, Instagram, Facebook, and LinkedIn accounts.
• Plan and maintain weekly and monthly content calendars.
• Create and publish engaging posts, carousels, stories, and promotional content.
• Maintain consistent company branding and communication.
• Research industry trends, hashtags, and relevant content opportunities.
• Monitor engagement and suggest improvements to social media performance.
• Creative Content and Video Production
• Design professional social media creatives using Canva and other relevant tools.
• Create engaging Instagram Reels and short promotional videos.
• Develop creative concepts, hooks, and scripts for promotional videos.
• Edit videos using InShot, Adobe Express, or similar applications.
• Create promotional content for website development, e-commerce, custom software, and IT services.
• Use AI tools (e.g., ChatGPT) to generate content ideas, captions, scripts, and creative concepts.
• Digital Marketing and Meta Ads
• Set up and manage Facebook and Instagram advertising campaigns.
• Research target audiences, demographics, and relevant interests.
• Assist with lead-generation campaigns.
• Monitor advertising performance, enquiries, and expenditure.
• Suggest improvements to creatives, audience targeting, and campaign performance.
• Utilize Meta Business Suite and perform basic campaign reporting.
• Adhere to approved campaign budgets and obtain authorization before making significant changes.
• Lead Generation and Prospect Research
• Identify businesses requiring website development, redesign, e-commerce, or software solutions.
• Research potential customers through Google, LinkedIn, and business directories.
• Identify businesses with outdated websites or digital transformation opportunities.
• Research business owners, decision-makers, and relevant contact persons.
• Build and maintain structured databases of potential customers.
• Identify potential B2B partnerships and business opportunities.
• Qualify prospects based on their business requirements and interest.
• Cold Calling and Business Outreach
• Conduct professional outbound calls to prospective businesses.
• Introduce DwellIT Systems and its technology services.
• Understand potential customers' business and technology requirements.
• Identify opportunities for website development, software solutions, and IT services.
• Qualify interested prospects and schedule consultations.
• Maintain call records, prospect status, and follow-up schedules.
• Communicate confidently and professionally with business owners and decision-makers.
• Cold Email and LinkedIn Outreach
• Research potential customers and relevant decision-makers.
• Draft personalized business introduction emails.
• Conduct targeted cold email campaigns.
• Follow up with prospects professionally.
• Connect with relevant business owners and decision-makers through LinkedIn.
• Maintain records of emails, responses, follow-ups, and interested prospects.
• Identify opportunities for B2B partnerships.
• Sales and Enquiry Management
• Monitor incoming enquiries from the company website, social media, and advertisements.
• Send initial acknowledgement messages using approved templates.
• Maintain and update the company's CRM or lead database.
• Coordinate customer consultations and follow-up activities.
• Track enquiries, meetings, proposals, and conversions.
• Assist in preparing marketing presentations and basic sales materials.
• Hand over qualified business opportunities to the management team.
• AI Tools and Marketing Automation
• Use ChatGPT and other AI tools for content creation, research, and campaign planning.
• Generate marketing captions, promotional messages, email drafts, and cold calling scripts.
• Explore AI-based creative and video production tools.
• Assist in implementing simple marketing and lead-management automation workflows.
• Identify opportunities to improve productivity using AI and automation.
• Reporting and Performance Monitoring
• Maintain daily activity and lead trackers.
• Maintain a weekly and monthly content calendar.
• Record outbound calls, emails, responses, and follow-ups.
• Prepare weekly marketing and lead-generation reports.
• Monitor advertising performance, qualified leads, and business enquiries.
• Suggest improvements to marketing and sales activities.

Requirements & Tech Stack

• Good knowledge of Instagram, Facebook, and LinkedIn.
• Practical knowledge of Canva for graphic design.
• Video editing skills using VN, InShot, Adobe Express, or similar tools.
• Knowledge of Meta Business Suite and Meta Ads Manager.
• Understanding of SEO and Google Business Profile.
• Knowledge of ChatGPT and other AI tools.
• Previous experience in cold calling, tele calling or B2B sales and social media marketing is beneficial.
• Experience with LinkedIn prospecting and email marketing is beneficial.

Qualifications

• Good written and verbal communication skills in English.
• Ability to communicate in Malayalam, Hindi, & English; proficiency is preferred.
• Exceptional understanding of digital marketing and social media promotion.
• Confidence in communicating with business owners and prospective customers.
• Willingness to conduct cold calls and professional email outreach.
• Ability to research businesses and identify potential customers.
• Good organizational and time-management skills.
• Ability to work independently and meet deadlines.
• Candidates do not need to be experts in every area. Practical skills, creativity, communication, confidence, and willingness to learn are more important.
• Eligibility: Only candidates currently residing in Kerala, India, will be considered.

Working Arrangement

• Fully remote, part-time freelance engagement.
• Four hours of committed work per day.
• Monday to Saturday, with Sunday as the weekly off.
• Flexible working hours.
• Candidates may continue other employment or assignments, provided there is no conflict of interest and the working commitment is maintained.

Compensation

• Fixed Monthly Compensation: ₹7,000
• Performance Incentives: Up to ₹5,000+ per month based on performance. Potential monthly earnings: ₹12,000 or more.