Pre-Sales Associate

About the Role

As a Pre-Sales Associate, you are the first human voice a parent hears from Codingal. You will call parents who have shown interest in coding for their child, understand what they are really looking for, and help them see the value of a free trial class. You are not pushing a product — you are helping a parent make a good decision for their child, and setting up our sales team with a warm, well-qualified conversation. It is a fast-paced, target-driven role with a lot of conversations every day. If you like talking to people, learn quickly, and want a clear path into a full sales career, this is a strong place to start.

Key Responsibilities

• Make outbound calls to prospective and existing Codingal parents to generate and qualify leads for coding classes.
• Run a customer needs assessment (CNA) on every lead — understand the child’s age, interests, school workload and the parent’s goals before recommending anything.
• Book and confirm free trial classes, and follow up with reminder calls so parents actually show up.
• Prime and nurture leads across channels — calls, WhatsApp, email and SMS — so no interested parent goes cold.
• Hand over qualified, well-documented leads to the Business Development team with clear context on what the parent wants.
• Maintain accurate, up-to-date records in LeadSquared CRM and our telecalling tools every single day.
• Own your daily and monthly numbers — calls made, connects, CNAs completed, trials booked and trial attendance.
• Track your own performance metrics, spot what is working, and share it with the team.

Requirements & Tech Stack

• 0–2 years of experience in pre-sales, telecalling, inside sales or customer support. Freshers with strong communication are welcome.
• Clear, confident and warm communication in English and Hindi, spoken and written. Additional regional languages are a big plus.
• Genuine empathy — you listen to what a parent is worried about before you talk about the product.
• The ability to ask sharp questions and qualify a need, rather than reading from a script.
• Comfort with numbers and targets, and the resilience to keep going in a high-performance environment.
• Strong multitasking and follow-through — you can hold 40+ conversations a day and still remember who needs a call back.
• A learning mindset. You should be able to understand our product well enough to speak to a parent about it within your first few days.
• Flexibility on working hours. Our parents are spread across 70+ countries, so some shifts include evenings or weekends.

Qualifications

• A graduate degree in any discipline.