Motion Graphic Specialist

About the Role

Digenie is seeking a versatile Motion Graphic Specialist to join their Digital Marketing Division. This role involves conceptualizing, designing, animating, and editing visual content across various formats, including motion graphics, static designs, video editing, and social media creatives. The ideal candidate is creative, versatile, and eager to learn new tools and techniques.

Key Responsibilities

Motion Graphics & Animation

• Create engaging 2D motion graphics, animated advertisements, and promotional videos.
• Develop animated social media content, including Instagram Reels, stories, and campaign videos.
• Work on text animations, kinetic typography, transitions, visual effects, and logo animations.
• Create explainer videos, product animations, and promotional motion graphics.
• Animate illustrations, graphic elements, characters, and other visual assets.
• Convert static designs into engaging animated content.
• Develop creative visual storytelling through motion, typography, and sound.
• Work with existing templates and develop original animation concepts.

Graphic Design & Static Creatives

• Design social media posters, carousels, banners, thumbnails, advertisements, and promotional creatives.
• Create visually appealing static designs using appropriate typography, colour combinations, layouts, and visual hierarchy.
• Adapt and modify existing creatives based on campaign requirements.
• Develop creative variations and multiple design formats for different social media platforms.
• Ensure consistency with brand guidelines and creative directions.
• Handle design corrections, revisions, and creative adaptations independently.

Video Editing & Post-Production

• Edit promotional videos, Instagram Reels, YouTube videos, and short-form social media content.
• Perform video cuts, transitions, colour correction, sound synchronisation, and audio enhancements.
• Incorporate motion graphics, subtitles, text overlays, and visual effects into videos.
• Work with raw footage, stock footage, images, music, and other creative assets.
• Prepare videos in different aspect ratios, resolutions, and formats.
• Ensure quality and consistency across all final video deliverables.

AI-Assisted Creative Production

• Explore and utilise AI-based tools for image generation, video generation, animation, and creative production.
• Use tools such as Midjourney, Adobe Firefly, Runway, Kling, Higgsfield, and other emerging AI platforms.
• Incorporate AI-generated assets into motion graphics, advertisements, and social media creatives.
• Experiment with AI-assisted workflows to improve production efficiency and creative quality.
• Stay updated with emerging AI tools, creative technologies, and industry trends.

General Creative & Production Responsibilities

• Work on creative assignments across different industries and client accounts.
• Understand creative briefs and translate concepts into effective visual outputs.
• Coordinate with content strategists, social media managers, photographers, and other creative team members.
• Make revisions based on feedback from senior designers and management.
• Manage multiple assignments while adhering to deadlines.
• Maintain organised project files, source files, assets, and final exports.
• Take ownership of assigned creative tasks and ensure timely delivery.

Requirements & Tech Stack

Essential Software Knowledge

• Adobe After Effects – Motion graphics and animation.
• Adobe Photoshop – Static designs and image editing.
• Adobe Illustrator – Vector graphics and illustrations.
• Adobe Premiere Pro – Video editing.

Additional Advantages

• DaVinci Resolve
• Blender / Cinema 4D
• Figma
• Canva
• CapCut
• AI-based image and video generation tools.

Note: A strong foundation in After Effects, Photoshop, and graphic design principles is important, but candidates are not expected to master every application.

Qualifications

• Degree or diploma in Visual Communication, Animation, Multimedia, Graphic Design, Film Making, or a related discipline is preferred.
• Candidates from other educational backgrounds with relevant creative skills are welcome.
• Freshers with strong creative aptitude, basic software knowledge, and a demonstrable portfolio are encouraged.

Portfolio quality, creative ability, and practical execution will be given more importance than formal qualifications.

Additional Information

• Work Location: Egmore, Chennai
• Working Days: Monday to Saturday
• Working Hours: 9:30 AM – 7:00 PM
• Employment Type: Full-Time (office-based)

Creative & Technical Competencies

• Strong understanding of typography, colour theory, composition, and visual hierarchy.
• Good knowledge of animation principles, timing, transitions, and motion design.
• Ability to create visually engaging static and animated content.
• Good sense of aesthetics, storytelling, and visual communication.
• Attention to detail and consistency.
• Ability to understand creative briefs and execute them accurately.
• Willingness to learn new software, tools, and creative techniques.
• Ability to handle multiple projects and work within tight deadlines.
• Openness to feedback and continuous improvement.

Freshers & Internship-to-Employment Opportunity

Freshers are welcome to apply. Candidates demonstrating creative potential but requiring further technical development may be considered for a paid office-based internship and training program. This program focuses on graphic design fundamentals, Adobe suite, motion graphics, video editing, AI tools, and practical assignments. Successful completion may lead to full-time employment.

Mandatory Assessment Before Interview

All applicants must complete a creative assessment evaluating motion graphics, animation, static design skills, typography, colour, composition, video editing, software proficiency, creativity, attention to detail, and problem-solving. The assessment will be tailored to experience level.