Content Strategist

About the Role

Arts to Hearts Project is a global platform that celebrates artists, supports creative communities, and brings artists' stories to life through books, magazines, interviews, campaigns, and digital content. We work at the intersection of art, storytelling, publishing, and community.

Key Responsibilities

• Develop and execute content strategies aligned with ATH's brand identity, audience, and business goals.
• Write, edit, and publish high-quality content for websites, blogs, social media, newsletters, email campaigns, artist features, interviews, books, and brand initiatives.
• Develop compelling stories around artists, their creative journeys, art practices, books, and creative communities.
• Conduct keyword research and identify content opportunities based on search intent, audience interests, and relevant search trends.
• Implement on-page SEO, including title tags, meta descriptions, heading structures, internal linking, URL optimisation, image alt text, and content optimisation.
• Use Google Search Console to monitor search performance, impressions, clicks, click-through rates, keyword rankings, indexing issues, and organic search opportunities.
• Use Google Analytics 4 (GA4) to analyse website traffic, user behaviour, engagement, and content performance.
• Optimise existing website pages, blogs, and landing pages to improve organic visibility, relevance, and engagement.
• Develop SEO-friendly content calendars, blog strategies, topic clusters, and editorial plans.
• Identify content gaps and opportunities through competitor analysis, keyword research, and search performance data.
• Understand technical SEO fundamentals, including crawling, indexing, XML sitemaps, canonical tags, redirects, structured data, and Core Web Vitals, and coordinate with the tech team on implementation where required.
• Develop original content concepts, campaigns, and storytelling formats that strengthen ATH's brand identity and audience engagement.
• Repurpose content across social media, email, website, and other digital channels.
• Maintain a consistent brand voice, tone, messaging style, and editorial direction.
• Collaborate with design, marketing, book production, and business teams on book launches, artist features, open calls, and other ATH initiatives.
• Brief designers, illustrators, photographers, video editors, and external creatives to ensure content aligns with campaign objectives.
• Manage the content workflow from ideation and planning to creation, optimisation, review, and publishing.
• Develop content guidelines, templates, briefs, and SOPs to maintain quality and improve production efficiency.
• Track content performance through organic traffic, keyword visibility, impressions, clicks, engagement, conversions, and campaign outcomes.
• Use performance data to improve content strategy, update underperforming pages, and identify opportunities for organic growth.
• Stay updated on SEO best practices, search algorithm changes, content marketing trends, and evolving digital publishing practices.

Requirements & Tech Stack

• Experience in content creation, content marketing, SEO, digital publishing, or a related field.
• A strong portfolio demonstrating hands-on content creation and website or blog content optimisation.
• Excellent writing, editing, storytelling, and communication skills.
• Practical knowledge of SEO, keyword research, search intent, on-page optimisation, and content audits.
• Hands-on experience with Google Search Console and Google Analytics 4.
• Familiarity with SEO tools such as Ahrefs, Semrush, Ubersuggest, or similar platforms.
• Understanding of website structure, internal linking, metadata, indexing, and organic search performance.
• Ability to create SEO-friendly content without compromising readability, originality, and brand voice.
• Experience planning content calendars, blog strategies, and multi-channel content campaigns.
• Ability to interpret analytics and translate insights into actionable content improvements.
• Understanding of technical SEO fundamentals and the ability to coordinate with developers when technical changes are required.
• Strong organisational skills and the ability to manage multiple content projects and deadlines.
• A proactive, execution-focused mindset with the ability to balance creative storytelling, SEO, and data-driven decision-making.

Experience in art, design, publishing, books, magazines, creative communities, or lifestyle brands will be an advantage.

Experience with website CMS platforms, such as WordPress or similar systems, email marketing, and digital content distribution is preferred.