Market Research Associate

About the Role

We are seeking a Market Research Associate who thrives at the intersection of analytics, market intelligence, and Generative AI. This role focuses on transforming complex secondary data into strategic business insights and client-ready deliverables by leveraging advanced analytics, AI-powered tools (like ChatGPT, Gemini AI), and business intelligence software. This is a future-ready position combining human and AI intelligence for efficiency, automation, and insight acceleration. Freshers with strong technical capabilities and AI proficiency are encouraged to apply. This is an on-site role in Jamshedpur, India.

Key Responsibilities

• Secondary Market Research & Intelligence
• Conduct comprehensive secondary research using premium databases, industry reports, regulatory filings, government publications, and credible online sources.
• Analyze competitive landscapes, industry trends, emerging technologies, and market opportunities.
• Extract and synthesize structured and unstructured data into actionable insights.
• AI-Powered Research & Content Development
• Leverage Generative AI tools (ChatGPT, Gemini AI, Claude, etc.) to:
• Draft client-ready presentations, executive summaries, whitepapers, and research briefs.
• Summarize long-form industry reports into concise insights.
• Generate structured outlines for market entry reports and technical documentation.
• Enhance clarity, tone, and professional formatting of deliverables.
• Use AI-assisted tools for sentiment analysis, trend identification, thematic clustering, and competitive benchmarking.
• Design effective AI prompts to optimize output quality and ensure factual alignment.
• Critically validate AI-generated content to ensure accuracy and credibility.
• Data Analytics & Visualization
• Clean, manipulate, and analyze datasets using Python (Pandas, NumPy) and Excel (Advanced formulas, Pivot Tables, Power Query).
• Build interactive dashboards using Power BI / Tableau.
• Translate complex data into visually compelling, decision-oriented visualizations.
• Reporting & Technical Deliverables
• Prepare market assessment reports, industry landscape decks, competitive intelligence reports, technical whitepapers, short analytical briefs, and executive presentations.
• Ensure deliverables are structured, insight-led, and client-ready.
• Collaboration & Project Support
• Work closely with senior researchers and analysts on multi-client projects.
• Support proposal preparation and business development initiatives.
• Align research findings with marketing, strategy, and product development objectives.
• Manage multiple research assignments with strict adherence to deadlines.

Requirements & Tech Stack

• Data Analysis: Advanced Excel, Python (Pandas, NumPy), basic statistics.
• Business Intelligence & Visualization: Power BI or Tableau.
• Generative AI & Automation: Hands-on experience with ChatGPT, Gemini AI, or similar tools; ability to engineer prompts, refine drafts, validate outputs, and automate documentation.
• Documentation & Presentation: MS Word (structured reports), PowerPoint (executive presentations).
• Core Competencies:
• Analytical & critical thinking
• Strong problem-solving ability
• Exceptional attention to detail
• High curiosity & research mindset
• Clear written & verbal communication
• AI-driven productivity mindset
• Ability to manage multiple projects independently

Qualifications

• Bachelor’s degree in Business Administration, Marketing Research, Data Analytics, Economics, or a related field.
• 0–2 years of experience in secondary research, analytics, or business intelligence (Freshers with strong technical skills may apply).
• Candidates must have 95% and above in English and Mathematics in Standard 10th and 12th.
• Candidates based in Jamshedpur only.
• Immediate joiners only (within 10 days).

Additional Valuable Skills

• Experience with Factiva, Bloomberg, S&P Global Market Intelligence.
• Web scraping basics, SQL, competitive intelligence tools.
• Survey tools such as Qualtrics or Google Forms.

What Makes This Role Unique

• Strong integration of Generative AI into core research workflows.
• Exposure to advanced analytics and automation.
• Opportunity to work on high-impact, insight-driven projects.
• Blend of human and AI intelligence for strategic decision-making.

Bonus Points

• Experience drafting whitepapers or industry reports.
• Exposure to AI-assisted data analysis workflows.
• Strong storytelling ability with data.
• Demonstrated portfolio of research dashboards or presentations.