Content Curator

Position Summary

We're looking for a Content Curator for our Josh Talks team to drive the Content Curation and Strategy of YouTube channels. As Content Curator, you'll craft data-driven content strategies, curate high-impact talks, and guide speakers to captivate audiences across platforms. You are expected to create engaging narratives, do audience-centric analysis, and collaborate across teams. You will work with people across content, marketing, and production teams to shape the future of Josh Talks as a Content Curator.

Key Responsibilities

• Curate strategic content for YouTube channels, leveraging storytelling to resonate with the target audience.
• Research, source, and onboard speakers for high-impact talks, aligning their stories with Indian audience aspirations.
• Write engaging scripts for YouTube Josh Talks, considering audience interests and YouTube algorithm optimization.
• Direct and guide speakers to deliver impactful story-telling style presentations that resonate with intended audiences.
• Collaborate with production and post-production teams to ensure video quality and adherence to brand guidelines.
• Provide ongoing training to speakers in voice modulation, body language, and on-camera performance.
• Analyze user engagement metrics and suggest changes accordingly in content style.
• Develop and maintain a comprehensive content strategy and a content calendar for the Josh Talks across YouTube and other platforms to increase key metrics such as viewership & engagement.
• Support the YouTube growth team in planning and developing content style and layout.
• Stay updated on digital trends and infotainment culture, identifying online personalities and emerging cultural conversations in the YouTube world.
• Conduct research on Josh Talks and inspirational content to gain a deeper understanding of the brand and its mission.

Requirements & Tech Stack

• Content Strategy & Production
• Strong research skills, for unearthing stories through online and offline mediums.
• Ability to develop the strategy wrt the projection of content trends and audience consumption.
• Proven ability to craft compelling narratives and translate them into engaging digital content (e.g., scripts, videos, thumbnails, marketing materials).
• Experience in curating and analyzing diverse content formats (long-form & short-form) for maximum impact.
• Experience in scriptwriting, ensuring all key elements are captured for maximum audience relatability.
• Deep understanding of Josh Talks' target audience: Demonstrates strong empathy for the aspirations, challenges, and preferred content formats of Josh Talks viewers, ensuring all content aligns seamlessly and resonates with viewers.
• Creative & Analytical Mindset
• Highly creative with a knack to understand audience insights and performance to drive data oriented story telling.
• Structured thinker with the ability to dissect complex problems into easy-to-understand language and an understanding of audience retention.
• Communication & Networking
• Exceptional communication skills in English as well as Hindi, both written and verbal. Ability to tailor communication to diverse audiences.
• Strong public speaking and storytelling skills, capable of captivating audiences.

Qualifications

• Fluency in Hindi and English.
• Familiarity with Tier 2 & Tier 3 city and rural psychology.
• Experience in media, radio jockeying, creative writing, copywriting, theater, or performing arts (a plus).
• "Getting shit done" attitude and willingness to travel for work.
• Seeking a highly intuitive, problem solver, self-motivated and highly curious individual.