Founding Content Creator & Social Media Lead

About the Role

NamiNaya is building a new luxury e-commerce fashion brand, integrating AI-powered modeling, virtual try-ons, digital campaigns, and next-generation fashion storytelling. We are seeking a creative, confident, and fashion-forward individual to join our founding team as the Content Creator & Social Media Lead. This role involves building the brand from the ground up, shaping its identity, and becoming a recognizable face, voice, and creative force. This is not a traditional desk job; responsibilities span presenting, event organization, content creation, and trend discovery.

Key Responsibilities

Fashion, Styling & E-Commerce

• Develop the creative identity and visual presentation of NamiNaya’s luxury online women's fashion store.
• Research emerging fashion trends, styles, collections, and consumer preferences.
• Contribute ideas for new clothing collections, seasonal edits, styling concepts, and product launches.
• Coordinate fashion shoots, lookbooks, product showcases, and styling presentations.
• Collaborate with designers, fashion professionals, models, and creative partners.
• Present and promote products through engaging visual storytelling and shopping content.

Content Creation & On-Camera Presence

• Serve as an on-camera presenter and content creator for NamiNaya.
• Create and host Instagram Reels, YouTube Shorts, fashion videos, styling guides, and product showcases.
• Model or present selected fashion collections and brand campaigns.
• Act in branded short films, lifestyle stories, and promotional videos.
• Host interviews, podcasts, designer conversations, and behind-the-scenes content.
• Develop creative scripts, hooks, storylines, and original campaign concepts.

Events, Collaborations & Brand Building

• Plan and organize fashion events, brand launches, pop-ups, and promotional activities.
• Coordinate with fashion influencers, models, designers, creators, and event partners.
• Participate in photoshoots, promotional events, fashion exhibitions, and brand activations.
• Identify collaboration opportunities with emerging fashion and lifestyle creators.
• Contribute fresh ideas for growing NamiNaya's visibility and building a loyal fashion community.

Marketing & Creative Strategy

• Collaborate with marketing on social media growth, content calendars, brand positioning, and campaigns.
• Identify emerging fashion, lifestyle, and social media trends.
• Develop launch campaigns for new fashion collections and products.
• Experiment with AI-generated fashion content, virtual try-ons, and emerging creative technologies.
• Analyze content performance and help improve engagement, reach, and brand awareness.
• Occasionally collaborate on creative projects across our wider portfolio of emerging brands.

Requirements & Tech Stack

Who We're Looking For

• Strong on-camera presence—expressive, natural, articulate, and confident.
• Clear, fluent spoken English; Hindi communication skills are a plus.
• Genuine interest in women's fashion, luxury brands, styling, and emerging trends.
• Good fashion sense and an understanding of what makes a collection or outfit appealing.
• Comfortable with presenting, acting, hosting, and fashion-related content.
• Creative thinker who enjoys developing original ideas.
• Interested in fashion events, brand launches, influencer collaborations, and creative campaigns.
• Understands Instagram Reels, YouTube Shorts, and engaging content principles.
• Curious about AI, digital fashion, and emerging technologies.
• Organized and capable of helping coordinate shoots, campaigns, events, and creative activities.
• Comfortable working with designers, models, influencers, and creative professionals.
• Willing to travel occasionally for fashion shoots, events, and brand activities.
• Reliable, enthusiastic, collaborative, and excited by a fast-moving startup environment.
• Does not need to be an established influencer or have thousands of followers. Emphasis on personality, fashion sense, communication skills, creativity, initiative, and long-term potential.

Qualifications

Freshers with genuine creativity and on-camera experience are welcome. Potential experience could include:

• Fashion modeling, commercial shoots, or styling.
• Fashion design, fashion communication, or fashion merchandising.
• Acting, theatre, or short films.
• Instagram Reels, YouTube, or lifestyle content creation.
• College fashion shows, cultural events, or event management.
• Fashion blogging, styling, or visual merchandising.
• Hosting, presenting, or self-produced creative videos.