𝗕𝗿𝗮𝗻𝗱 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗟𝗲𝗮𝗱

Location: Hyderabad

Workplace Type: On-site

Employment Type: Full-time

Role Description

The Brand & Community Lead will be responsible for driving TENZO’s brand visibility, customer acquisition, and lead generation through both digital marketing and offline field marketing initiatives. This role combines online campaign execution with direct engagement across residential communities and local markets.

Key Responsibilities

• Plan and execute digital campaigns.
• Generate leads through social media and online promotions.
• Conduct on-ground marketing activities such as apartment activations, community events, and local partnerships.
• Build relationships with RWAs, facility managers, residential associations, and local businesses to increase brand awareness and customer bookings.
• Track leads, conversions, and campaign performance across digital and offline channels.
• Identify new customer acquisition opportunities.
• Coordinate with marketing, content, design, and operations teams.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 0–3 years of experience in digital marketing, field marketing, brand management, community engagement, or business development.
• Basic understanding of digital marketing campaigns, social media promotions, and online lead generation.
• Ability to plan and execute offline marketing activities, community events, apartment activations, and local promotional campaigns.
• Strong communication, interpersonal, and relationship-building skills.
• Ability to connect with residential communities, RWAs, facility managers, local businesses, and potential customers.
• Basic understanding of lead tracking, conversion metrics, and campaign performance analysis.
• Creative thinking and the ability to develop ideas that attract customers and generate leads.
• Strong organizational skills and the ability to manage multiple marketing activities simultaneously.
• Willingness to travel locally for field marketing activities, community visits, and events.
• Self-motivated, proactive, and comfortable working in a fast-paced startup environment.
• Ability to manage both digital marketing and offline field marketing activities.