Junior Content Creator & Creative Strategist

About the Role

Vaelo Creative is a growth-focused creative marketing agency. This is a full-time, hybrid role based in Mumbai.

Key Responsibilities

• Develop and execute content ideas for social media, websites, and performance campaigns aligned with client growth objectives.
• Research brand and audience insights.
• Draft copy and visual concepts.
• Collaborate with designers and performance marketers.
• Adapt content for multiple formats and channels.
• Translate creative strategies into content calendars.
• Participate in brainstorming sessions.
• Support AI-assisted content production.
• Review performance data with senior strategists to refine messaging and optimize content.
• Maintain consistent brand voice across all touchpoints.

Requirements & Tech Stack

• Content creation skills:
• Short-form and long-form writing
• Storytelling
• Basic script or caption development for digital platforms
• Foundational creative strategy skills:
• Understanding brand positioning
• Audience insights
• Translating business goals into content ideas
• Digital and social media familiarity:
• Experience with major platforms (Instagram, LinkedIn, YouTube, etc.)
• Awareness of trends and best practices
• Comfort with AI-powered tools for ideation, copy support, and content production, with the ability to critically edit and refine AI-generated outputs.
• Basic research skills to gather competitive, industry, and audience information.
• Strong communication and collaboration abilities.
• Attention to detail, time management, and ability to handle multiple projects.

Qualifications

• Relevant academic background in Marketing, Communications, Media, Design, or related fields, or equivalent practical experience.
• Portfolio or samples showcasing content work (social posts, campaigns, blog pieces, scripts, or similar) are highly beneficial.