MBA Marketing Summer 2027 Intern

Job Title: MBA Marketing Summer Intern

About the Role

• This is an internship position at UPS, the world's largest logistics company.
• The role focuses on marketing, contributing to UPS's global brand positioning and communicating value to customers.
• Marketers at UPS are expected to use a data-driven approach to unlock growth and achieve strategic objectives.

Key Responsibilities

• Provide insights based on rigorous analysis.
• Evaluate, quantify, and prioritize marketing issues, problems, and opportunities.
• Synthesize information, identifying key findings and associated implications for strategy.
• Define problems and key issues to efficiently solve them.
• Identify key data sources, assess data quality, and understand/communicate limitations.
• Relate and compare data from different sources.
• Manage large amounts of data and select efficient analytical approaches.
• Make logical and documented assumptions; challenge own findings.
• Establish and maintain comprehensive marketplace assessments of customers and other relevant market factors.
• Conduct market research, clearly defining research objectives, key questions, and the plan for analyzing and applying research results.
• Develop business cases to determine if a course of action or investment adds value to the business.
• Gain new and unique customer insights through data modeling, market research, frontline personnel interviews, and direct customer engagement.
• Analyze issues for root causes and prioritize key issues to identify the greatest opportunities.

Requirements & Tech Stack

• Microsoft Office (PowerPoint, Excel, Access)
• Experience with PC-based analytical/data visualization tools such as Power BI, Tableau, R, and SQL is a plus.

Qualifications

• Must be actively pursuing an MBA.
• Willingness to travel.
• This position requires working in Atlanta, GA.
• Must be located in Atlanta, GA or willing to self-relocate for this opportunity.
• Problem definition & structuring ability.
• Data analysis & solution generation ability.
• Ability to develop insightful situational assessments.
• Ability to perform financial analysis.
• Ability to identify the need and appropriate application of marketing research.
• Excellent time management skills; able to work efficiently while meeting tight deadlines.
• Ability to work both independently and in a team-oriented environment.
• Strong interpersonal skills, including the ability to effectively present insights and provide recommendations persuasively.
• Excellent listening skills.
• Confidence in dealing with people at all levels of the organization.
• Strong collaborative and consultative skills.
• Analytical thinker with excellent qualitative and quantitative analysis skills.
• Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.