Channel Marketing Intern

About the Role

This is a hands-on marketing internship for someone who wants to understand how campaigns, content, communication, and partner engagement work in the real business world. As a Channel Marketing Intern, you will support DTDC’s Channel Partner communication and engagement initiatives across campaigns, WhatsApp/email communication, LinkedIn content, webinars, newsletters, festival campaigns, and partner stories. The communication created needs to be simple, clear, attention-grabbing, and easy to act on for a wide partner audience.

Key Responsibilities

• Support Channel Partner campaigns across WhatsApp, email, LinkedIn, and other communication channels.
• Help build and grow Partners of DTDC on LinkedIn through content calendars, captions, campaign posts, CP stories, and engagement tracking.
• Draft first-level copy for WhatsApp messages, emailers, LinkedIn posts, newsletters, webinar invites, festival greetings, and campaign updates.
• Help convert campaigns, webinars, and partner initiatives into simple, engaging content formats such as posts, carousels, videos, and newsletters.
• Coordinate with agencies, editors, designers, internal teams, and regional stakeholders for creatives, inputs, approvals, and timelines.
• Support video-led communication by preparing briefs, scripts, references, and feedback notes for agencies/editors.
• Assist with webinars and CP engagement platforms through invite lists, reminders, registration tracking, attendance tracking, and post-event reports.
• Maintain campaign trackers, communication calendars, creative trackers, content calendars, and performance dashboards.
• Track campaign and social media metrics such as engagement, open rates, follower growth, impressions, and attendance.
• Check content for dates, links, names, spellings, CTAs, formats, and brand consistency.
• Support national and regional festival communication and micro-marketing initiatives.

Requirements & Tech Stack

• Digitally savvy and interested in LinkedIn/social media growth.
• Good at writing simple, clear, and engaging copy.
• Organized, proactive, and comfortable managing multiple tasks.
• Detail-oriented with strong follow-up discipline.
• Comfortable coordinating with different teams, agencies, and stakeholders.
• Curious about campaigns, content, partner marketing, and community building.
• Good with Excel/Google Sheets and PowerPoint.
• Able to understand what kind of communication works for a wide, diverse partner audience.
• Canva knowledge is a must.
• Prior experience with content calendars, college committee pages, social media pages, events, campaigns, or internships is preferred.
• Video editing is not required, but the ability to think in video/content formats is a plus.

Qualifications

• MBA/BBA/BMS/B.Com student, preferably specializing in Marketing, Communication, or Business.
• Strong written and verbal communication skills.
• Basic understanding of social media content, campaign planning, and engagement metrics.
• Working knowledge of Excel/Google Sheets and PowerPoint.