Product Content Engineer, Content Strategist

About the Role

Product Content Engineering supports initiatives across Instagram. This role partners with product and technical teams to solve problems through content-driven solutions, set quality standards, and develop creative consumption experiences.

Key Responsibilities

• Define and apply format-specific content quality criteria within assigned product areas, translating editorial judgment into scalable evaluation frameworks.
• Research and define creative content best practices in emerging formats and partner with cross-functional teams to distribute these to the creator community.
• Use editorial judgment and data-driven insights to identify, vet, and prioritize content for acquisition in new content formats.
• Partner with product, partnerships, and product marketing to design content experiments, evaluate results, and recommend content approaches to scale, refine, or stop.
• Use AI tools to improve content research, evaluation, and reporting workflows, validating outputs against editorial standards and human judgment.
• Research industry and content trends in emerging formats, and distill them into actionable recommendations for product development or content acquisition.

Requirements & Tech Stack

• Demonstrated expertise in digital video content and emerging formats at scale.
• Demonstrated experience monitoring digital media trends, and translating these into actionable strategies for content or product development.
• Proficiency in leveraging quantitative and qualitative insights to inform content decisions and communicate impact to cross-functional audiences.
• Experience independently delivering content initiatives with cross-functional partners, from problem definition through execution and evaluation.
• Familiarity with AI tools and platforms to accelerate product development.
• Strategic product thinking to put user needs at the forefront.

Preferred Qualifications

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Experience in mobile Live, short-form micro-dramas, or connected TV apps.
• Ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. We are moving toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.