Digital Marketing Executive
Approlabs
Chennai, Tamil Nadu, India1h agovia LinkedIn
This job at a glance
- Who can apply
- Freshers · Bachelor's degree
- Must know
- Machine learningSocial mediaContent writingGoogle Analytics
- Nice to have
- MarketingSEO
- Work
- On-site in Chennai
- Pay
- Not stated by the employer.
- Skill demand
- Social media50%Content writing7%Google Analytics7%of 56 similar fresher jobs posted in India this week
- Listed
- 27 Oct 2026 · still open
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About the Role
Approlabs is an AI/ML product innovation studio focused on building custom AI-powered applications that enable business transformation. We partner with organizations to design and implement cutting-edge digital products that are scalable and impact-focused. The Digital Marketing Executive is a full-time, on-site role based in Chennai.
Key Responsibilities
- Planning and executing digital marketing campaigns across multiple channels.
- Increasing brand visibility and generating qualified leads.
- Managing social media accounts.
- Creating and optimizing web content.
- Monitoring campaign performance.
- Analyzing web analytics to improve outcomes.
- Coordinating with internal teams to align marketing initiatives with product launches.
- Preparing marketing reports.
- Supporting communication strategies that clearly present Approlabs’ AI/ML offerings to target audiences.
Requirements & Tech Stack
- Digital campaign planning, execution, and optimization.
- Social media marketing experience across platforms such as LinkedIn, Twitter, Instagram, and others.
- Web content writing skills for landing pages, blogs, email campaigns, and product-focused content.
- Proficiency in Web Analytics tools (e.g., Google Analytics, social media insights).
- Familiarity with SEO and SEM fundamentals, marketing automation tools, and basic design tools is an advantage.
Qualifications
- Strong Marketing skills.
- Effective Communication abilities, including clear written and verbal communication.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work on-site in Chennai.
- Ability to collaborate in a team environment.
- Ability to manage multiple projects with attention to detail.