SEO & Performance Marketing Intern

About the Role

We are looking for a proactive, results-orientated digital marketing intern with strong knowledge in SEO and performance marketing to strengthen our digital presence, generate qualified leads, and drive measurable business growth.

Key Responsibilities

• Search Engine Optimization (SEO)

• Plan and execute on-page, off-page, and technical SEO strategies.

• Conduct keyword research, competitor analysis, and search intent analysis.

• Optimize website content, landing pages, meta tags, headings, and internal linking.

• Improve organic traffic, keyword rankings, website visibility, and lead generation.

• Conduct SEO audits and resolve or coordinate fixes for technical issues.

• Manage local SEO and Google Business Profile optimization where required.

• Monitor performance using Google Search Console, GA4, and SEO tools.

• Performance Marketing & Paid Advertising

• Plan, execute, and optimize campaigns on Google Ads and Meta Ads (Facebook and Instagram).

• Develop paid campaigns focused on lead generation, conversions, and customer acquisition.

• Manage audience targeting, remarketing, budgets, and competitor ad research.

• Coordinate ad copies, creatives, and landing pages with the design and content teams.

• Monitor CPL, CTR, conversion rates, and ROAS where applicable.

• Conduct A/B testing and continuously optimize campaign performance.

• Implement or coordinate conversion tracking using Google Tag Manager, Google Ads tracking, and Meta Pixel.

• Digital Marketing & Lead Generation

• Develop and execute digital marketing strategies aligned with business objectives.

• Generate qualified leads through organic search, paid advertising, and other relevant digital channels.

• Conduct market research, competitor analysis, and audience research.

• Support B2B marketing initiatives, campaign planning, and customer acquisition activities.

• Collaborate with the sales team to evaluate lead quality and improve conversions.

• Identify new opportunities to strengthen brand awareness and expand market reach.

• Content, Social Media & Website Management

• Plan and coordinate SEO-friendly website content, blogs, landing pages, and promotional campaigns.

• Support social media marketing activities across relevant platforms.

• Track content performance and recommend improvements based on analytics.

• Manage routine website updates and content publishing.

• Coordinate with designers, content creators, and developers to maintain a consistent digital presence.

Requirements & Tech Stack

• Hands-on experience in digital marketing, SEO, and performance marketing.
• Strong practical knowledge of SEO, keyword research, technical SEO, and content optimization.
• Experience managing Google Ads and Meta Ads campaigns.
• Proficiency in Google Analytics 4 and Google Search Console.
• Understanding of conversion tracking, remarketing, lead generation, and campaign optimization.
• Ability to analyze marketing data, manage budgets, and improve campaign performance.
• Strong analytical thinking, communication, problem-solving, and execution skills.
• A results-driven mindset with the ability to work independently and take ownership of campaigns.

Good to Have:

• Experience with WordPress website management and basic website optimization.
• Familiarity with Google Tag Manager, Meta Pixel, Semrush, Ahrefs, or similar tools.
• Knowledge of Canva and social media content planning.
• Experience with CRM platforms, email marketing, and marketing automation.
• Exposure to B2B marketing, SaaS, technology products, or service-based businesses.