Content & Social Media Manager

About the Role

We are building a Canada-based founder’s personal brand through thoughtful, research-backed content about business, creators, technology, money, and growth. We are looking for a hands-on Content & Social Media Manager who can turn ideas into a coordinated content pipeline across LinkedIn, YouTube, Instagram, and Facebook. You will use AI tools to accelerate topic discovery, research, scripting, repurposing, and planning. Your value will come from directing those tools well, exercising sound judgment, improving the output, and taking responsibility for delivery. You will work with video-production colleagues. The goal is to bring the founder clear recommendations and shoot-ready material, then coordinate the content through editing, packaging, and publication. This is not a posting-only social-media role, a freelance writing assignment, or a position where you wait for detailed daily instructions.

Key Responsibilities

• Cross-platform content planning:
• Build and maintain one coordinated content calendar across agreed platforms.
• Recommend topics based on audience questions, the founder’s expertise, relevant developments, and business priorities.
• Define the purpose, angle, format, and intended audience for each content item.
• Turn one strong idea into appropriate platform-specific assets rather than copying the same content everywhere.
• Keep the production pipeline organised and flag upcoming gaps early.
• AI-assisted research and writing:
• Use Perplexity, ChatGPT, Claude, or comparable tools to develop research briefs, outlines, scripts, and copy.
• Check important underlying sources, numbers, quotations, dates, and context.
• Remove unsupported claims, generic language, and misleading promises.
• Prepare natural Hinglish video scripts and clear English LinkedIn posts.
• Preserve the founder’s voice rather than publishing unedited AI output.
• Identify personal statements or sensitive claims requiring the founder’s approval.
• Platform-specific content development:
• Develop long-form video briefs, scripts, and title directions for YouTube.
• Write LinkedIn posts that communicate a clear perspective, explanation, or useful lesson.
• Prepare short-video hooks, captions, carousel outlines, and supporting social copy.
• Identify useful excerpts and repurposing opportunities from recorded material.
• Recommend where an idea belongs—and where it does not need to be published.
• Production coordination and quality control:
• Brief the video editors and channel-production colleague clearly.
• Provide scripts, references, required visuals, deadlines, and consolidated feedback.
• Review assets for message clarity, factual consistency, captions, and alignment with the approved brief.
• Coordinate publication and verify that approved posts, videos, descriptions, and links are correct.
• Maintain organised files, source records, and production status updates.
• Performance review and improvement:
• Prepare a concise weekly summary of what was published, what the available results indicate, and what should change next.
• Use platform data to investigate audience response without promising guaranteed reach.
• Track recurring audience questions and useful feedback.
• Recommend practical improvements to topics, formats, hooks, and distribution.
• Document learnings so the team does not repeatedly make the same mistakes.

What Ownership Means

We are looking for someone who:

• Converts an agreed objective into clear next steps.
• Delivers work without repeated reminders.
• Raises questions early rather than guessing silently.
• Flags delays before deadlines are missed.
• Brings a recommendation when raising a problem.
• Accepts feedback, applies it, and improves subsequent work.
• Can respectfully disagree when accuracy or audience trust is at risk.
• Keeps colleagues informed without requiring unnecessary meetings.

Initiative does not mean working without boundaries or being available around the clock. It means managing agreed responsibilities reliably.

Requirements & Tech Stack

• Relevant experience in content management, social media, content production, editorial work, or digital marketing.
• Evidence of personally contributing to content across more than one platform.
• Strong English writing and the ability to write and discuss natural Hinglish.
• Experience producing content for a founder, creator, professional, or knowledge-led brand.
• Practical use of AI tools in a real content workflow.
• Ability to judge whether a source supports a claim.
• Experience briefing editors or designers and reviewing their work.
• Strong organisation, written communication, and remote-working discipline.
• Availability for the advertised working arrangement.
• This is an experienced individual-contributor role with coordination responsibility, not an internship or entry-level training position.

Useful but not essential

• Experience with LinkedIn personal-brand content.
• Familiarity with YouTube long-form production.
• Business, technology, finance, or educational content experience.
• Working knowledge of Canva, scheduling tools, and platform analytics.
• Experience building reusable content templates and workflows.

A particular degree is not required. Relevant work, judgment, and evidence of delivery matter more.

Working Arrangement

• Full-time and remote within India.
• Monday to Friday.
• Proposed working window: 5:30 p.m.–1:30 a.m. IST.
• Collaboration with a Canada-based founder and India-based production colleagues.
• Reliable internet and an appropriate remote-working setup required.

Compensation and Opportunity

• Fixed gross salary of ₹40,000–₹60,000 per month.
• Access to approved AI and content-production tools.
• Direct collaboration with the founder.
• Meaningful ownership of a developing personal-brand content operation.
• Opportunity to take on broader responsibility as the operation grows.

Benefits

• Paid sick time
• Paid time off
• Work from home
• Work Location: Remote