Marketing Associate

About Wayfair

Wayfair is one of the world’s largest online destinations for the home, focused on reinventing the way people shop for their homes.

About the Role

This Marketing Associate position is a Boston-based opportunity with a 4-day in-office expectation (Monday - Thursday) and 1 day remote (Friday). Wayfair is committed to hiring and supporting talent early in their careers, focusing on recent graduates with 0-3 years of work experience.

What You’ll Do

In this role, you will attract and maintain Wayfair’s customer base through creative marketing initiatives. You will design and manage strategies to provide Wayfair with a distinct market edge, using analytical insights to enhance the journey for suppliers and customers.

• Support the planning and execution of marketing campaigns, promotions, launches, and customer-facing initiatives across relevant channels.
• Partner with Creative and cross-functional stakeholders to develop briefs, messaging, assets, timelines, and launch plans.
• Monitor campaign and business performance, identify trends, and communicate insights and recommendations to internal partners.
• Use data to evaluate customer engagement, campaign effectiveness, competitive activity, and opportunities for improvement.
• Help maintain marketing calendars, project trackers, reporting materials, and operational processes.
• Coordinate deliverables across multiple teams and ensure work is completed accurately, on time, and in line with business objectives.
• Conduct research on customers, competitors, categories, products, and market trends to inform marketing decisions.
• Support testing and optimization efforts, including creative, messaging, offers, content, and channel execution.
• Prepare clear, concise updates and presentations for stakeholders.
• Contribute to a positive, collaborative team culture and take on special projects as needed.

Team Placement: Onsite Marketing Associate, AllModern

As the Onsite Marketing Associate, you will support the execution of our onsite marketing strategy for editorial campaigns, promotions, and brand priority messages. You will be responsible for overall homepage health by monitoring daily page performance and making recommendations to improve onsite content and messaging strategy. This is a cross-functional role with frequent exposure to key stakeholders across Creative, Content, Email, Storefront, Promotions, and Merchandising.

Requirements & Tech Stack

• 0-3 years of transferable experience in a corporate environment, including internship and co-op experience.
• Bachelor's degree.
• A strong interest in emerging technology and the ability to integrate generative AI tools (e.g., Gemini) into daily tasks to drive efficiencies.
• Microsoft Excel or Google Sheets.
• SQL or GBQ.
• Data visualization tools such as Google Data Studio (Looker, Tableau, or PowerBI).

Qualifications

• Authorization to work in the United States without visa sponsorship by Wayfair now or in the future. Visa sponsorship is not provided for STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN work visas.
• Detail-oriented with strengths in critical thinking and tactical execution.

Why You’ll Love Wayfair

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) through Blue Cross Blue Shield on day one for eligible employees.
• Paid Time Off (PTO) that combines vacation and sick time.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (including Peloton, Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Salary Range

$68,000–$72,500 per year