AEO Video Content Strategy

About the Role

As a Content Strategy Senior Associate in Business Banking Marketing, you will develop and manage a video content strategy designed to increase the visibility of Chase for Business content across traditional search and AI-powered answer engines. You will identify high-value customer questions, translate business priorities into useful video concepts, and lead content from planning through production, approval, distribution, and measurement. This role blends strategy, storytelling, and production expertise in a fast-evolving digital landscape.

Key Responsibilities

• Develop and execute the video content strategy and roadmap for Chase for Business, grounded in customer needs, search behavior, business priorities, and emerging AI-powered discovery trends.
• Prioritize high-value customer questions and define topics, formats, audiences, channels, and publishing priorities.
• Translate complex banking and small-business topics into compelling video concepts.
• Create end-to-end content development assets, including briefs, scripts, interview questions, messaging frameworks, and production requirements.
• Lead the full video production lifecycle from concept through production, cross-functional stakeholder review, legal and compliance approvals, publishing, and ongoing optimization.
• Maintain brand, accessibility, and claims standards throughout content development.
• Partner with search and organic social teams to align video programming with Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) strategies.
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints.
• Manage external partners, including agencies, production companies, and technology vendors, to deliver high-quality work on brand, on time, and within budget.
• Define success metrics and measurement approaches using search, video, website, and audience data.
• Drive continuous improvement based on performance insights.

Requirements & Tech Stack

• Bachelor's degree or equivalent work experience.
• Experience developing content, video, digital marketing, or editorial strategies.
• Understanding of how audiences discover and engage with content across search, video, websites, and social platforms.
• Experience translating audience insights, search data, or business priorities into actionable content plans.
• Experience developing creative briefs, scripts, messaging frameworks, or video production plans.
• Experience collaborating with creative teams, agencies, production partners, and cross-functional stakeholders.
• Experience managing complex projects from strategy through execution in a regulated or highly compliant environment.

Preferred Qualifications

• Experience with Answer Engine Optimization (AEO), Search Engine Optimization (SEO), generative AI, or AI-powered content discovery.
• Experience developing educational or question-based video content for YouTube and other digital platforms.
• Familiarity with keyword research, audience research, content-gap analysis, and search-intent mapping.
• Experience using Adobe Creative Cloud, video editing tools, AI-assisted production platforms, or content management systems.
• Familiarity with YouTube Analytics, Adobe Analytics, Google Search Console, or similar measurement platforms.
• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications.
• Financial services, small business, business-to-business, or other regulated-industry experience.