Social Media Intern

About the Role

This is a part-time (15 hours/week) Spring internship supporting the Brand Team's social media strategy and content creation efforts, with a particular focus on TikTok. The role involves collaborating with internal partners to create engaging content, monitor emerging social media trends, and interact with the Califia Farms audience to attract and engage new consumers. This position is based in the Arts District in Downtown Los Angeles, requiring office presence at least once a week, Tuesday through Thursday.

Learning Outcomes

By the end of the internship, you will:

• Have a solid understanding of the social media landscape and trends
• Create compelling content for Califia’s social channels with a test-and-learn mentality
• Reach new consumers, creating a deeper resonance with a younger audience
• Confidently present data and recommendations in team settings
• Learn to bring to life Califia’s brand voice and positioning, acting as a consumer ambassador for the brand

Key Responsibilities

Content Creation Support

• Compose TikTok content ideas based upon trending sounds within the app, ensuring content is original, relatable, fun, informational, and on brand.
• Identify and engage with up-and-coming TikTok content creators.
• Be self-sufficient with producing your own content.
• Participate in team brainstorms and content ideation.

Social Media Support

• Support the team in discovering the Califia Farms niche on TikTok to drive brand awareness, engagement, and advocacy amongst a younger audience (15-25).
• Work with the social team to understand performance and growth metrics to adjust creative for optimizing posts.
• Assist the Social Media Manager with gathering data and monthly reporting on social performance.
• Engage with followers in DMs/comments where needed, across social media platforms.
• Continually research social media news, updates, and trends to propose ideas on how Califia Farms can successfully show up on all platforms (Instagram, TikTok, Facebook, X, Pinterest, Threads, etc.).
• Provide ad hoc support on the Califia Farms website, Feedback Panel, and other projects under the Communications Team.
• Provide ad hoc support on Influencer and PR projects, in partnership with the Influencer & Communications Associate.

Requirements & Tech Stack

• Microsoft Office applications (Word, Excel, PowerPoint, Outlook)

Qualifications

• Pursuing a Bachelor’s degree in Business, Marketing, or a related field.
• Creative with a good sense of humor.
• Keen interest in marketing for a values-driven organization.
• Basic knowledge of marketing principles through coursework or prior work experience.
• Excellent attention to detail with strong organizational skills.
• Ability to multi-task with excellent follow-through and task completion.
• Strong oral and written communication skills (writing samples may be requested).
• Strong team player, ability to work with diverse cross-functional teams.
• Problem solver, able to work independently to produce quality results.
• Thrives in a fast-paced environment.
• Very comfortable behind (and in front of) a camera and passionate about creating video content.
• Innate user of social media and basic knowledge of what types of content perform well on the platform(s).
• Please submit the link to your Instagram and TikTok profile(s) with your application, if available (a portfolio with previous work also accepted).

Salary: $23.00/hour