Lead Generation Executive
Impresario
Noida, Uttar Pradesh, India0–2 yrs11m agovia LinkedIn
This job at a glance
- Who can apply
- Freshers and up to 2 years
- Must know
- BudgetingExcelCRM
- Nice to have
- Lead generationSalesMarketing
- Work
- On-site in Noida
- Pay
- Not stated by the employer.
- Skill demand
- Lead generation60%CRM44%Budgeting9%Excel9%of 99 similar fresher jobs posted in India this week
- Listed
- 10 Nov 2026 · still open
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About Impresario Promotions
At Impresario Promotions, creativity meets conversion. With 14+ years of leadership in Consumer Promotions, we design high-impact Rewards & Loyalty Programs, GWP (Gift With Purchase) Campaigns, and AR-led engagement solutions for some of India’s most admired brands. Our campaigns power consumer acquisition, repeat purchase, and brand loyalty.
About the Role
Lead Generation Specialist
Location: Noida
Key Responsibilities
- Build and own a qualified lead pipeline for Consumer Promotions, GWP campaigns, and AR engagement solutions.
- Conduct structured discovery calls to understand brand objectives, promotion goals, target consumers, budgets, and timelines.
- Research, fetch, and analyze data on brands, categories, ongoing promotions, and market trends to identify high-intent prospects.
- Identify and prospect brands across FMCG, Retail, Consumer Durables, BFSI, E-commerce and New-age Consumer Brands.
- Execute outbound outreach via cold calling, LinkedIn Sales Navigator, Apollo, Lusha, email campaigns, and social selling.
- Map and engage key decision-makers (Marketing Heads, Brand Managers, Trade Marketing & Growth Teams).
- Nurture leads through consistent follow-ups, insights sharing, and value-led conversations until sales readiness.
- Track opportunities across Rewards, Consumer Promotions, Loyalty & AR activations, ensuring visibility and momentum.
Requirements & Tech Stack
- Proficiency in LinkedIn Sales Navigator, CRM tools, Excel & account mapping.
- Strong social selling and lead nurturing approach.
Qualifications
- 0.6 – 2 years of experience in Lead Generation / Inside Sales / Business Development (Marketing, Promotions, Rewards, Creative Tech or MarTech background preferred).
- Strong English communication (verbal & written) with hands-on experience in B2B lead generation, cold calling, discovery conversations & objection handling.
- Excellent research, data mining & lead intelligence skills with the ability to build qualified pipelines (not just databases).
- Ability to understand brand marketing challenges (Consumer Promotions, GWP, Rewards & Loyalty Programs) and convert them into opportunity-driven conversations.
- Collaborative team player with an ownership mind-set.