Digital Marketing and Enquiry Executive

About the Role

You will run ads to attract students, create ad creatives, and call new enquiries to identify genuine prospects. You will oversee both ends of the marketing funnel to determine which ads, creatives, and messages yield students suitable for counselling.

Key Responsibilities

• Ads and Creatives
• Set up and schedule Meta ad campaigns from approved briefs.
• Build ad creatives in Canva using templates, with variants for testing.
• Monitor daily ad spend, leads, and cost per lead, flagging any irregularities.
• Tag every campaign lead to its source for traceability from ad to enrolment.
• Calls and Leads
• Call every new student lead within the agreed response time.
• Qualify leads based on course and destination, budget, English level, intake timing, and seriousness.
• Update the CRM the same day with a dated note and the correct stage.
• Pass qualified students to counsellors with a clear summary and follow up with those not yet ready.
• Reporting
• Send a short weekly report including: leads, qualified leads, drop-offs, cost per qualified lead by campaign, and suggestions for future testing.

Requirements & Tech Stack

• Comfort working with numbers and creative tasks, and proficiency in making phone calls.
• Canva skills, with provided samples of created creatives.
• Working knowledge of Meta Ads Manager, or a strong willingness to learn quickly.
• Clear, friendly communication skills in English and Tamil.
• Other Indian languages are a plus.
• Comfort with a CRM and diligent record-keeping.

Qualifications

• 1 to 2 years of experience in digital ads, social media, telecalling, lead qualification, or study-abroad counselling.
• Strong freshers with a good portfolio are welcome.

How Success is Measured

• Speed of first response.
• Share of leads qualified.
• Cost per qualified lead by campaign.
• Accuracy of CRM notes and campaign tags.
• Creatives delivered on time.

Working Pattern

• Office-based in Chennai.
• Monday to Saturday, 10:30 am to 6 pm.

Hiring Process

• Screening call.
• Two short work tests (one creative, one call exercise).
• Paid trial week.

How to Apply

• Send your CV, two or three samples of your creatives, and a short note on your interest in the role to [contact email].
• Applications can also be submitted through LinkedIn.