Social Media Marketing Intern

About the Role

The Social Media Marketing Intern role is a full-time, on-site position based in Chandigarh. The intern will assist in planning, creating, and publishing engaging content across social media platforms to increase brand awareness and student engagement.

Key Responsibilities

• Assist in managing, growing, and optimizing NLTI’s presence across Instagram, YouTube, and LinkedIn.
• Assist in developing and executing platform-specific content strategies aligned with law entrance exams and the needs of aspirants.
• Plan and curate engaging content, including reels, carousels, stories, posts, YouTube Shorts, and long-form videos.
• Develop value-driven, exam-focused content covering preparation strategies, current affairs, GK, mock test analysis, college insights, and student success stories.
• Create and maintain monthly content calendars, posting schedules, and timely execution across platforms.
• Monitor social media trends, analyze competitor strategies in the EdTech and test-prep industry, and identify opportunities to improve engagement and reach.
• Manage comments, DMs, polls, and community interactions while maintaining consistent brand communication.
• Assist in planning and executing social media activities for course launches, promotional campaigns, webinars, live sessions, and other institute events.
• Research high-performing ad creatives, competitor campaigns, hooks, formats, and messaging to support paid marketing initiatives.
• Track key social media metrics, evaluate content performance, and use insights to improve reach, engagement, and follower growth.
• Coordinate with internal teams, faculty, designers, and video editors to ensure smooth content production and execution.
• Respond to queries received through social channels.
• Contribute ideas for improving outreach to prospective aspirants.

Requirements & Tech Stack

• Prior experience in social media management, preferably in EdTech, education, or the test-prep industry.
• Strong understanding of Social Media Marketing (SMM) and Social Media Optimisation (SMO).
• Excellent writing and communication skills, with the ability to create clear, engaging, and accurate content for law aspirants.
• Ability to contribute to and implement effective content strategies aligned with brand objectives.
• Familiarity with social media analytics tools and performance metrics.
• Understanding of platform-specific content formats, trends, audience behaviour, and engagement strategies.
• Strong research skills, including competitor analysis and ad creative research.
• Ability to coordinate with multiple teams, manage multiple projects, and meet deadlines consistently.
• Creative thinking, attention to detail, and a results-driven approach.
• Willingness to work on-site in Chandigarh.