Junior Associate

About the Role

The candidate will work closely with the Brand & Creative Strategist to support the smooth execution of day-to-day creative and content activities, coordinate with internal teams and creative resources, monitor ongoing assignments, and ensure timely delivery of high-quality marketing assets. This role will serve as a key support function to the Brand & Creative Strategist, assisting in the supervision of creative tasks, tracking team progress, identifying potential risks or delays, and ensuring that all deliverables are aligned with brand guidelines, project requirements, and marketing objectives.

Key Responsibilities

A. Creative & Content Execution

• Ideate creative marketing requirements for real estate projects, campaigns, and brand initiatives.
• Coordinate and follow up on creative requirements such as social media posts, reels, videos, brochures, presentations, campaign creatives, and other marketing collaterals.
• Support brainstorming and review creative briefs, ensuring the understanding of objective, target audience, messaging, and delivery timelines.
• Contribute creative ideas for real estate campaigns, social media content, and promotional activities.
• Assist in preparing content calendars, creative task lists, and campaign execution plans.
• Handle smaller creative assignments independently, wherever required.

B. Team Supervision & Task Management

• Monitor the day-to-day work assigned to team members.
• Track ongoing tasks, deadlines, priorities, and deliverables.
• Ensure that team members are clear about their assignments and expected timelines.
• Follow up with team members to ensure timely completion of assigned tasks.
• Identify pending tasks, bottlenecks, and workload concerns and bring them to the attention of the Brand & Creative Strategist.
• Assist in coordinating work between creative, content, social media, and other marketing teams.
• Maintain a centralized tracker of all ongoing and upcoming creative activities.

C. Quality Control & Risk Prevention

• Check for spelling, grammatical errors, incorrect project information, pricing, and other factual inaccuracies.
• Ensure that creatives follow approved brand guidelines, project messaging, and visual standards.
• Identify potential risks such as missed deadlines, incorrect information, unapproved claims, and inconsistencies in campaign communication.
• Flag issues proactively and coordinate with the relevant team member to resolve them.
• Ensure that required approvals are obtained before final publishing or distribution.

D. Support to the Brand & Creative Strategist

• Act as the primary day-to-day coordination point for routine creative and content requirements.
• Prepare regular updates on the status of ongoing projects and deliverables.
• Escalate important issues, delays, or decisions that require the Head's attention.
• Assist in coordinating meetings, creative reviews, and task discussions.
• Support the Brand & Creative Strategist in implementing content strategies and campaign plans.
• Take ownership of routine follow-ups and smaller operational decisions within the assigned scope.

Requirements & Tech Stack

• Good understanding of marketing and social media content, creative coordination, task management, communication, and attention to detail.
• Basic proficiency in MS Office/Google Workspace.
• Basic proficiency in relevant digital/content tools like Canva, Adobe Illustrator.
• Basic knowledge of photo/video editing and short-form content such as Reels.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Advertising, Mass Media, Communications, or any related field.
• Photography and Videography skills will be an added advantage.