Digital Marketing & Content Executive

About the Role

Innoknowvex is seeking a creative and proactive Digital Marketing & Content Executive to enhance its online presence, promote its company and educational courses, and build brand awareness across digital platforms.

Key Responsibilities

• Digital Branding & Marketing
• Promote the company, its services, and educational courses across online platforms.
• Develop creative ideas and campaigns to improve brand awareness and online engagement.
• Maintain consistent branding across all marketing materials and digital channels.
• Graphic Design & Marketing Materials
• Create office promotional posters, digital posters, brochures, and marketing creatives.
• Design course-specific brochures highlighting course details, syllabus, learning outcomes, and key benefits.
• Prepare professional PowerPoint presentations for company introductions, product presentations, course promotions, and business requirements.
• Video Content Creation
• Plan, create, and publish a minimum of 4 videos per week, covering:
• Educational and domain-related videos.
• Funny, relatable, and trending content.
• Company and course promotional videos.
• Brand awareness and engagement-focused videos.
• Develop creative concepts and scripts, coordinate video recording, and handle editing and publishing.
• Create engaging content that increases audience interest in the company and its offerings.
• LinkedIn Profile Management
• Manage and maintain the company's official LinkedIn profile.
• Plan and publish regular posts, promotional content, videos, and company updates.
• Create a content calendar and maintain a consistent posting schedule.
• Monitor engagement, reach, followers, and overall page performance.
• Content Planning & Performance Tracking
• Research industry trends, competitor activities, and relevant content ideas.
• Coordinate with HR, Sales, and other internal teams to collect information and develop promotional content.
• Track content performance and recommend improvements based on audience engagement and campaign results.

Requirements & Tech Stack

• Basic to intermediate graphic design skills using Canva or similar tools.
• Video editing skills using CapCut, Premiere Pro, or similar applications.
• Good knowledge of LinkedIn page management and social media marketing.
• Ability to create professional brochures, posters, presentations, and course-related marketing materials.
• Strong creative thinking, content planning, and communication skills.
• Ability to work independently, manage deadlines, and handle multiple creative tasks.

Performance Expectations

• Minimum 4 completed videos (30 seconds each) per week.
• Regular creation of posters, brochures, presentations, and course promotional materials based on business requirements.
• Consistent management and growth of the company's LinkedIn presence.
• Timely execution of the content calendar and assigned marketing activities.
• Periodic reporting on content output, reach, engagement, and other relevant performance metrics.

Qualifications

• Bachelor's degree or relevant qualification in Digital Marketing, Media, Graphic Design, Communications, or a related field.
• Relevant experience in digital marketing, content creation, branding, or social media management is preferred.
• A portfolio of previous designs, videos, or social media campaigns will be an advantage.