Specialist Assistant Manager, Marketing Engagement Team

About the Role

Join Deloitte’s Marketing Engagement team in Hyderabad, where you will lead marketing automation operations and campaign delivery that support business priorities across the organization. As a Specialist Assistant Manager, Marketing, you will oversee Marketo-based campaign planning, execution, optimization, data governance, reporting, and process improvements. You will partner with marketing stakeholders and technology teams to improve lead management, campaign performance, and stakeholder experiences while coaching a team of analysts.

Key Responsibilities

• Lead and develop analysts by allocating work, coaching team members, and providing training on Marketo, Salesforce, campaign delivery, quality standards, and process improvement.
• Oversee the design, build, and optimization of Marketo campaigns, including email templates, landing pages, forms, Smart Campaigns, dynamic content, segmentations, scoring, tokens, and global assets.
• Configure and maintain marketing automation workflows, integrations, data mappings, user access, workspaces, partitions, and audit-trail controls across Marketo and Salesforce.
• Analyze campaign performance, data quality, lead activity, bot activity, and audience behavior; develop reports, A/B tests, dashboards, and recommendations to improve engagement, conversion, and return on investment.
• Define lead-lifecycle decision points, lead-scoring approaches, and data-governance processes; coordinate with stakeholders to improve lead flow and campaign readiness.
• Lead projects for process implementations and enhancements by defining scope, plans, milestones, resources, risks, status reporting, and stakeholder-experience improvements.

Requirements & Tech Stack

• Marketo
• Salesforce
• Marketo Certified Expert certification (preferred)
• HTML and CSS for email development or landing-page customization (preferred)
• Power BI, Salesforce Object Query Language (SOQL), Salesforce Inspector, or comparable tools for CRM and campaign-data analysis (preferred)
• Project-management tools such as Workfront, Asana, Jira, or ServiceNow

Qualifications

• MBA or master’s degree in marketing, BTech/BE, or related field.
• 2-3 years of experience managing tasks, team workloads, or marketing operations deliverables.
• 5 to 7 years of hands-on experience with marketing automation platforms, including Marketo, Eloqua, or Salesforce Marketing Cloud (SFMC).
• Experience designing, building, and optimizing marketing automation campaigns, including email templates, landing pages, forms, Smart Campaigns, segmentation, lead scoring, and workflow configurations.
• Experience using project-management tools to plan work, assign deliverables, track status, and manage project risks.
• Experience creating campaign-performance, data-quality, or lead-lifecycle reports and dashboards using analytics or data-visualization tools.
• Must reside within a commutable distance of the Hyderabad office with the ability to commute daily, if required.
• Experience configuring Salesforce reports or dashboards for contact, lead, campaign, or inactive-record data (preferred).
• Experience creating stakeholder journey maps, feedback collection processes, or performance metrics for service improvement (preferred).
• Experience managing multiple marketing automation, process-improvement, or platform-enhancement projects concurrently (preferred).

Location: Hyderabad

Shift Timings: 11 AM to 8 PM