Performance Marketing Intern (Google & Meta Ads)

Role: Performance Marketing Intern (Google & Meta Ads)

Location: Hyderabad

Type: Internship ➔ Full-time opportunity (based on performance)

About the Role

Multiplier AI is seeking an energetic Performance Marketing Intern, ideal for recent graduates or freshers with digital marketing training. This role offers a direct pathway to a full-time position.

Key Responsibilities

Google Ads (Search)

• Set up and manage Google Search lead generation campaigns.
• Perform keyword research, match type selection, negative keyword management, and ad group structuring.
• Craft high-converting Responsive Search Ads (RSAs) and sitelink/callout extensions.
• Monitor bid strategies (Max Conversions, Target CPA, Manual CPC) and daily budgets.
• Assist in tracking conversions via GA4 and Google Tag Manager (GTM).

Meta Ads (Paid Social)

• Run Meta lead generation campaigns (Instant Forms & Website Leads).
• Target, build, and optimize custom, lookalike, and interest-based audiences.
• Work with the design team on high-converting ad copy and creative A/B testing.
• Track and optimize CPL, lead quality, frequency, and creative performance.

Analytics & Reporting

• Analyze key campaign metrics (CPL, CTR, Conversion Rate, Impression Share, Quality Score).
• Prepare weekly and monthly performance reports with actionable insights.

Requirements & Tech Stack

• Google Ads
• Meta Ads Manager
• Meta Pixel
• GA4
• Google Tag Manager (GTM)
• Responsive Search Ads (RSAs)
• A/B Testing

Qualifications

• Education: Recent graduate/fresher.
• Certifications: Certification or coursework completed in Performance Marketing, Google Ads, or Meta Ads (Required).
• Technical Knowledge: Basic understanding of Google Search campaigns, Meta Ads Manager, Meta Pixel, GA4, and conversion tracking concepts.
• Key Skills: Analytical mind, good written communication for ad copy, and strong attention to metrics.
• *Bonus: Interest or experience in healthcare//**marketing is a plus!