Influencer Marketing Intern

Company: Frido

Role Overview

We are looking for a proactive and ownership-driven Influencer Marketing Executive responsible for managing influencer campaigns end-to-end, from identifying creators to executing and delivering high-performing content. This role requires accountability for campaign success.

Key Responsibilities

• Influencer Scouting & Shortlisting
• Identify and onboard relevant influencers across Instagram, YouTube, etc.
• Evaluate creators based on audience quality, engagement, and brand fit.
• Build and maintain a strong pipeline of creators.
• Outreach & Negotiation
• Reach out to influencers and manage communication.
• Negotiate deliverables, pricing, and timelines.
• Close deals aligned with campaign budgets.
• Campaign Execution
• Share briefs and coordinate with influencers for content creation.
• Ensure alignment with campaign goals and brand messaging.
• Manage timelines from onboarding to content going live.
• Content Coordination
• Work closely with the content team/POC for scripts and video approvals.
• Ensure quality and consistency across all deliverables.
• Tracking & Reporting
• Track campaign performance (views, engagement, conversions).
• Maintain campaign data and reports in CRM/tools.
• Share insights and recommendations for improvement.

Requirements

• Strong understanding of influencer marketing and social media trends.
• Good negotiation and communication skills.
• Ability to manage multiple campaigns simultaneously.
• High ownership and accountability mindset.
• Organized and comfortable with tools/CRM systems.
• Prior experience in influencer marketing is preferred.