Executive / Manager, Offline Marketing

Company: Vedaanta Senior Living

Job Location: Bengaluru / Chennai (with travel across locations, if required)

Key Responsibilities

• Customer Meet-and-Greet Events
• Plan, organise, and execute customer meet-and-greet events at hotels, clubs, and other suitable venues across locations.
• Coordinate with the sales team to generate leads and ensure timely follow-up and closure of leads generated through these events.
• BTL Marketing Activations
• Organise and execute Below-the-Line (BTL) marketing activities at public parks, residential apartments, running tracks, clubs, and other relevant locations.
• Obtain necessary permissions from government authorities, venue owners, and other stakeholders.
• Brand Awareness Activities
• Plan and execute brand awareness campaigns through hobby-based events, community engagement programmes, and periodic informal get-togethers.
• Identify suitable venues and activities to improve brand visibility and customer engagement.
• Vendor and Event Management
• Identify, coordinate, and manage vendors for marketing campaigns and events.
• Oversee event logistics, promotional materials, execution, and timely completion of activities.
• Sales and Site Team Coordination
• Coordinate with sales and site teams to plan on-site branding activities.
• Ensure the timely availability and proper placement of branding materials, sales collaterals, and promotional displays.
• Budget Management and Reporting
• Plan and execute monthly marketing activities within the allocated budget.
• Track campaign expenses, maintain activity records, and report on event outcomes, leads generated, and overall effectiveness.

Requirements & Tech Stack

• Relevant experience in offline marketing, field marketing, event management, or BTL activations.
• Strong coordination, communication, and interpersonal skills.
• Ability to independently plan and execute events across multiple locations.
• Experience in vendor management, logistics, and obtaining event permissions.
• Strong organisational skills and the ability to manage multiple activities simultaneously.
• Customer-focused approach with an understanding of lead generation and sales support.
• Willingness to travel across locations as required (Chennai and Bangalore are mandatory).

Qualifications

• Graduate in any discipline is mandatory.
• BBA or MBA in Marketing will be preferred.

Language Requirements

• Proficient in spoken English, Hindi, Kannada, and Tamil.

Working Conditions

• Field-based role involving regular travel across multiple communities in Karnataka and Tamil Nadu.
• Working hours may extend beyond regular office hours during events and marketing activations.
• Must be available to work on weekends or holidays, as required for marketing events and customer engagement activities.
• Requires physical presence at various locations, with active involvement in event coordination, vendor management, on-site branding, and execution of marketing campaigns.