Marketing Strategy Intern

About Pacee

Pacee is a sports venue booking and matchmaking platform launching in Pune. They work with turfs, courts, and padel/pickleball venues to help them fill slots, run events, and build player communities. Players are matched by skill level.

The Role

You will run marketing at Pacee, owning the strategy, brand, social accounts, and materials for winning venues, working directly with the founders.

Key Responsibilities

• Run Pacee’s Instagram and LinkedIn end-to-end, including planning the content calendar, creating posts, and publishing them.
• Build Pacee’s marketing strategy, defining target audiences (venues and players), channels, content, timing, and monthly results.
• Research competitors and similar sports platforms, tracking their pricing, offers, content, and venue partnerships, and using findings to generate ideas for Pacee.
• Design graphics, carousels, and short videos using Canva and AI tools (ChatGPT, Claude, AI image and video generators).
• Build marketing materials to assist in signing venues, including one-pagers, pitch visuals, and short venue showcase videos.
• Plan and promote Pacee sports events and community sessions at partner venues.
• Capture on-ground content at venues (for Pune-based candidates) and transform it into posts.
• Shape the Pacee brand voice for both venue owners and players.
• Track marketing performance (post reach, event sign-ups, venue enquiries) and share a short weekly report.

Requirements & Tech Stack

• Canva
• AI tools (ChatGPT, Claude, AI image and video generators)
• Instagram
• LinkedIn

Qualifications

• Currently studying or recently graduated (marketing, business, media, or similar preferred).
• Hands-on experience with Canva and AI tools, capable of taking an idea from prompt to finished post independently.
• Ability to think strategically, research markets, analyze competitor strategies, and develop clear plans.
• Interest in playing or following sports (padel, pickleball, football, cricket, badminton, or any other sports).
• Comfort in communicating with venue owners and players, both in-person and on calls.
• Reliable and self-driven, with the ability to respond promptly, meet deadlines, and execute tasks independently.

How it Works

• 10–20 hours per week (more during events or launches).
• Two fixed weekly online team meetings; offline meetings for Pune-based interns.
• 3-month internship, with potential for full-time conversion based on KPIs met.
• Certificate and Letter of Recommendation upon completion.

Why Join

You will be the sole marketing team member, building a sports brand in Pune from the ground up alongside the founders.