Marketing Operations Trainee

About the Role

MMA India is seeking a proactive, detail-oriented, and tech-savvy Marketing Operations & Events Intern for their Mumbai team. This role offers hands-on experience in marketing operations, digital campaigns, CRM and database management, marketing automation, event technology, and event execution. The intern will contribute to MMA India's marketing initiatives and flagship programs, including SMARTIES India, SMARTIES Unplugged, MMA IMPACT India, Growth Dialogues, industry roundtables, research launches, and other events. This opportunity is suited for individuals interested in data, technology, marketing platforms, and events, with a desire to learn the end-to-end management of marketing campaigns and large-scale industry programs.

Key Responsibilities

• Database & CRM Management

• Maintain, clean, update, and expand marketing databases.

• Manage contact information across CRM and marketing platforms.

• Conduct data validation, deduplication, segmentation, and database enrichment.

• Build and maintain targeted contact lists for campaigns, events, and outreach.

• Ensure data accuracy and consistency across platforms.

• Digital Marketing & Campaign Operations

• Support the planning, execution, and monitoring of email and WhatsApp marketing campaigns.

• Assist with audience segmentation, contact list preparation, and campaign scheduling.

• Coordinate campaign content, creatives, and communication requirements.

• Track campaign performance and prepare reports on engagement and responses.

• Gain exposure to marketing automation platforms and digital communication tools.

• Event Technology & Registration Management

• Support event setup and management on platforms such as Zoho Backstage.

• Manage event registrations, attendee databases, approvals, and confirmations.

• Coordinate registration-related communications and reminders.

• Maintain accurate registration trackers and attendance reports.

• Support QR-code-based check-ins and on-ground registration operations.

• Assist with post-event data consolidation and reporting.

• Event & Awards Operations

• Support the planning and coordination of MMA India's conferences, awards programs, industry events, and networking initiatives.

• Coordinate with internal teams, vendors, and external stakeholders for event requirements.

• Assist with SMARTIES Awards operations, including trophy artwork, personalization, production coordination, and quality checks.

• Coordinate event and awards-related creatives, presentations, and communication materials.

• Maintain operational trackers, timelines, and checklists to ensure timely execution.

• Creative Coordination & Presentations

• Create and update presentations, reports, and marketing materials using Microsoft PowerPoint and Canva.

• Coordinate with designers and internal teams for event creatives, emailers, and digital assets.

• Assist with formatting, proofreading, and quality-checking marketing collateral.

• Ensure consistency and accuracy across communication materials.

• AI Tools & Marketing Technology

• Use AI tools such as ChatGPT, Claude, and other emerging platforms to support research, content development, reporting, and operational efficiency.

• Explore ways to improve workflows using AI and automation tools.

• Support the adoption of digital platforms and technologies across marketing and event operations.

• Reporting & Analytics

• Prepare and maintain campaign, registration, database, and event performance reports.

• Consolidate information from multiple platforms into structured trackers and dashboards.

• Assist with post-event reporting, attendance analysis, and campaign performance summaries.

• Use Excel and PowerPoint to present data and key insights clearly.

Qualifications

• Currently pursuing or recently completed a degree in Marketing, Business Administration, Commerce, Mass Media, Communications, or a related field.
• Good working knowledge of Microsoft Excel and PowerPoint.
• Comfortable working with data and technology.