Social Media Strategist

About the Role

The Social Media Strategist is a full-time, on-site role based in Pune District. This role is responsible for planning, executing, and optimizing social media campaigns across multiple platforms to enhance brand awareness and engagement.

Key Responsibilities

• Develop content calendars.
• Collaborate with design and copy teams.
• Monitor social media performance and adjust strategies based on data and trends.
• Engage with online communities.
• Manage social media inquiries.
• Coordinate with internal stakeholders to ensure consistent brand messaging.
• Stay current with platform updates, competitor activity, and emerging social media best practices.

Qualifications

• Strong Social Media Marketing skills, including campaign planning and platform-specific strategy.
• Excellent Communication skills for clear messaging, collaboration with teams, and community engagement.
• Content Strategy skills to develop effective content plans aligned with brand and business goals.
• Social Media Optimization (SMO) skills to improve reach, engagement, and performance across channels.
• Public Relations skills to manage brand reputation and coordinate messaging across media touchpoints.
• Ability to work on-site in Pune District.
• Ability to manage multiple projects.
• Ability to adapt to a fast-paced agency environment.

Beneficial Qualifications:

• Experience with analytics tools.
• Basic knowledge of digital advertising.
• Familiarity with integrated marketing campaigns.
• A bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Prior experience in social media or digital marketing.