Product Management Intern, Oils & Lubricants

About the Role

As part of the Mercury Marine Parts & Accessories business team, this internship offers hands-on experience in the dynamic marine industry, with exposure to marine engines, parts, and oils.

Position Overview

• Conduct competitive market research.
• Identify market gaps.
• Develop dealer catalogs.
• Create compelling product descriptions and content.
• Collaborate with cross-functional teams to support daily operations of the parts and oils categories.
• Interact regularly with various departments, divisions, suppliers, and customers.

Key Responsibilities

• Support daily product management activities, including:
• Creation of product collateral (e.g., website content, sell sheets).
• SKU rationalization.
• Sales reporting.
• Product assortment analysis.
• Conduct competitive analysis across product lines by evaluating the 5Ps: pricing, product, promotion, positioning, and placement in online markets.
• Perform market assessments to identify new growth opportunities and assist in business development initiatives.
• Maintain and update cross-reference lists, pricing data, and competitive positioning insights.
• Assist in updating product images and descriptions for Mercury and Quicksilver parts.
• Collaborate with cross-functional teams, suppliers, customers, and dealers to support product-related initiatives.
• Analyze industry trends and competitor data to identify opportunities for product line enhancements.
• Review current product offerings and present recommendations for improvement in a final presentation.

Requirements & Tech Stack

• Proficient Microsoft Office (Outlook, PowerPoint, Excel).
• Proficiency in data analysis and management.
• Ability to collect, analyze, and derive insights from market and consumer data.
• Project management experience or skills.
• Strong verbal and written communication skills.
• Excellent interpersonal skills.

Qualifications

• Student pursuing a Bachelor's degree in business, product management, marketing, or CPG in retail.
• Minimum 3.0 GPA.
• Minimum second semester sophomore status with 48 completed credits.
• Availability to work full-time (40+ hours per week) during May through August 2027.

Preferred Qualifications

• Mechanical and business aptitude.
• Familiarity with the marine and/or powersports businesses.
• Excellent communication and organizational skills.
• Hardworking, enthusiastic, and self-motivated personality.

Workplace Details

• Location: Fond du Lac, WI (Onsite).
• Travel Required: No.
• Direct Reports: No.
• Pay Range: $18.00 - $27.50 per hour.
• Visa Sponsorship: Not eligible for employment visa sponsorship.
• Relocation: Yes.
• Hours: Full-time (40 hours per week).