Trainee Apprentice, Digital Operations

About the Role

Responsive Media Tech Services is a digital media service provider specializing in Digital Marketing, Ad Operations, Web Design and development, Creative Services, Ad Server Migration, Rich Media, Ad Creative, Reporting and data Analytics, Email Production and Deployment, Email Creative, and Mobile Application Development. We serve online publishers, ad networks, agencies, web marketing, and web design and development companies.

This is an entry-level role for a PPC Trainee within the digital marketing team. You will gain hands-on experience in managing pay-per-click advertising campaigns, optimizing ad performance, and developing skills in data analysis, reporting, and campaign setup and management.

Key Responsibilities

• Assist in the setup, management, and optimization of PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, LinkedIn, etc.).
• Conduct keyword research and analysis to identify opportunities for campaign optimization.
• Conduct analysis and work on creating reports.
• Monitor and analyze campaign performance, providing regular reports on key metrics (CTR, CPC, CPA, ROI) using tools like Google Analytics, Google Ads, and third-party tracking tools.
• Support the creation of ad copy, headlines, and landing pages to enhance ad performance.
• Assist in bid management and budget tracking to maximize campaign efficiency and return on investment (ROI).
• Collaborate with the design and content teams to develop creative assets for PPC campaigns.
• Stay up-to-date with industry trends and updates in PPC platforms to ensure campaigns are leveraging the latest features and best practices.
• Perform competitor analysis to identify gaps and opportunities in the PPC landscape.
• Learn how to manage and optimize retargeting campaigns to improve customer acquisition.
• Assist in A/B testing of ad variations and landing pages to drive performance improvements.
• Provide administrative support for the PPC team as needed.

Requirements & Tech Stack

• PPC platforms: Google Ads, Bing Ads, social media (Facebook, LinkedIn)
• Analytics tools: Google Analytics
• Data analysis: Microsoft Excel or Google Sheets

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or a related field is preferred.
• Strong interest in digital marketing, with a focus on PPC advertising.
• Any DM certification is preferred.
• Basic knowledge of Google Ads, Bing Ads, and other PPC platforms is a plus.
• Analytical mindset with a passion for numbers and data interpretation.
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• Strong written and verbal communication skills.
• Ability to multitask, prioritize, and manage time effectively.
• Eagerness to learn and adapt to new tools and techniques in a fast-paced environment.
• Detail-oriented and results-driven with a focus on continuous improvement.
• Shift: EST hours (6:30 PM to 3:30 AM)