Digital Marketing Specialist

Job Overview

Seeking a creative and results-driven Digital Marketing Specialist to support the planning, execution, and optimization of digital marketing campaigns. This role aims to increase brand awareness, improve online engagement, and support company marketing objectives across various digital channels.

Key Responsibilities

• Assist in developing and implementing digital marketing strategies across multiple online channels.
• Manage and update content on social media platforms, websites, and other digital channels.
• Support the planning and execution of online advertising campaigns.
• Create engaging marketing content to promote company products, services, and brand initiatives.
• Monitor campaign performance and prepare reports on key marketing metrics.
• Conduct market research to identify industry trends, customer preferences, and competitor activities.
• Assist with search engine optimization (SEO) and search engine marketing (SEM) initiatives.
• Support email marketing campaigns and maintain marketing communication schedules.
• Analyze website traffic, audience engagement, and campaign results to identify areas for improvement.
• Collaborate with internal teams to ensure marketing activities align with business goals.
• Maintain organized records of marketing activities, campaign results, and promotional materials.

Requirements & Tech Stack

• Basic understanding of social media platforms and digital marketing principles.
• Familiarity with content management systems, email marketing tools, or digital advertising platforms is an advantage.
• Strong written communication and content creation skills.
• Good analytical, organizational, and time management abilities.
• Attention to detail and a willingness to learn new marketing tools and technologies.
• Ability to work independently and collaborate effectively with a remote team.
• Proficiency in Microsoft Office or Google Workspace.

Qualifications

• A diploma or degree in Marketing, Communications, Business, or a related field is preferred.
• Previous experience in digital marketing or online promotion is an asset but not required.

Work Environment

• Remote work arrangement within Canada.
• Full-time or part-time opportunities may be available.
• Online collaboration with marketing team members and other departments.
• A reliable internet connection and a suitable home workspace are required.