Social Media and Digital Marketing Manager

About the Role

Camp Ozark and Camp OTX are seeking a full-time Social Media & Digital Marketing Manager. This role involves developing and executing digital marketing strategies to engage campers, parents, alumni, and staff year-round. The position can be based in Houston, TX, or remotely, with periodic travel to Camp properties.

Key Responsibilities

• Develop and maintain a strategic social media calendar for Camp Ozark and Camp OTX.
• Create platform-specific strategies for Instagram, Facebook, X, LinkedIn, YouTube, Google Ads, and other relevant platforms.
• Collaborate with creative and marketing teams to produce engaging text, image, and video content.
• Develop and execute social media campaigns aligned with marketing goals.
• Own Meta advertising strategy and execution for Facebook and Instagram, managing campaigns in-house.
• Plan, launch, monitor, and optimize Meta advertising campaigns, including audience targeting, budget allocation, and campaign structure.
• Partner with creative and content teams on advertising creative, messaging, and calls-to-action.
• Monitor social media and digital advertising metrics, analyze performance, and provide actionable reports.
• Track key performance indicators such as reach, engagement, click-through rates, cost per click, cost per thousand impressions, conversions, and return on ad spend.
• Utilize analytics to identify successful content and campaigns, and recommend improvements.
• Stay current with social media trends, tools, platforms, algorithms, advertising capabilities, and emerging content formats.
• Proactively identify opportunities to leverage relevant trends and cultural moments.
• Ensure brand consistency across organic social media and paid digital advertising.
• Continuously test and refine strategies based on audience behavior and platform changes.
• Travel periodically to Camp Ozark and Camp OTX for collaboration.

During summer months:

• Provide strategic direction and oversight to content creators and social media interns.
• Establish a clear social media strategy and content plan for the summer.
• Create and manage daily and weekly social media posting schedules.
• Meet regularly with interns to review content, priorities, trends, and performance.
• Provide strategic direction and feedback to interns.
• Coach interns on analytics, performance measurement, and data utilization.
• Review social media performance and adjust strategy based on data.
• Manage the post approval process to ensure content is on-brand, accurate, and timely.
• Help interns understand content performance and impact.
• Identify and communicate emerging trends to summer content teams.
• Delegate responsibilities and provide clear direction to interns.
• Supervise intern activities and provide feedback.
• Conduct check-ins and performance evaluations with interns.
• Organize summer content and advertising assets for future use.

Requirements & Tech Stack

• Social media strategy development and execution.
• Building platform-specific content calendars.
• Managing paid social advertising, particularly through Meta Ads Manager.
• Owning strategy, execution, optimization, and reporting of Meta advertising campaigns.
• Deep engagement with the social media landscape.
• Identifying emerging trends, platform features, content formats, creators, and opportunities.
• Analytical and data-driven approach to interpret metrics.
• Diligence and attention to detail.

Qualifications

• Passion for serving in an organization focused on positive changes in youth lives.
• Strategic, proactive self-starter.
• Ability to develop and execute social media and digital marketing strategies.
• Strong understanding of social media strategy.
• Demonstrated experience managing paid social advertising.
• Ability to interpret social and digital advertising metrics.
• Holds themselves to a high standard of excellence.