Quick Commerce Ads Executive

About the Role

This role is focused on driving visibility and sales for a 30-year legacy Food & Beverage (F&B) brand on Quick Commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. The Quick Commerce Ads Executive will own the advertising P&L and directly impact the company's bottom line by scaling revenue and acquiring new customers.

Role Details

• Role: Quick Commerce Ads Executive
• Experience Required: 6+ months in Quick Commerce ads
• Client’s Industry: Food & Beverage (F&B)
• Location: Bengaluru (Near Electronic City)
• Employment Type: Full-time
• Work Arrangement: Work from Office (WFO)
• Working Days: Mon-Sat

Roles & Responsibilities

• Quick Commerce Campaign Management

• Execute and manage end-to-end advertising campaigns on Quick Commerce platforms (Blinkit, Zepto, Swiggy Instamart).

• Perform keyword research and selection for high-intent searches.

• Collaborate with the creative team to develop high-converting ad creatives and banners.

• P&L Ownership & Budget Optimization

• Take full ownership of the ads P&L across Quick Commerce channels.

• Manage and allocate monthly marketing budgets to maximize ROAS (Return on Ad Spend).

• Monitor daily spend against sales performance to ensure profitability and target cost-of-acquisition.

• Analytics, Reporting & Strategy

• Track critical performance metrics daily (CTR, CPC, ROAS, Impression Share) and make real-time adjustments.

• Prepare weekly and monthly performance reports, highlighting wins, insights, and areas for improvement.

• Identify trends in the Quick Commerce space and suggest new strategies.

Requirements & Tech Stack

• Must-Haves:
• Full-time bachelor's degree.
• Minimum 6+ months of hands-on experience running ads on Quick Commerce platforms (Blinkit, Zepto, Swiggy Instamart).
• Good understanding of ROAS (Return on Ad Spend).
• Experience managing advertising budgets.
• Nice-to-Haves:
• Experience in the Food & Beverage (F&B) or FMCG industry.
• Knowledge of listing optimization (SEO) for Quick Commerce platforms.
• Experience managing seasonal/festive sale campaigns.
• Tools & Skills Required:
• Ad Platforms: Deep familiarity with Blinkit Brand Central, Zepto Ads console, or similar Quick Commerce ad managers.
• Soft Skills: Strong analytical thinking; ability to work in a fast-paced environment.

Perks & Benefits

• Health Insurance
• Meal at the Office
• Annual Festive Bonus
• Employee Discount Across the Brand's Retail Outlets