GTM Excellence and Innovation Specialist

About the Role

The Go-to-Market Content Center of Excellence (CoE) plays a pivotal role in delivering high-quality assets, curated experiences, and activation programs that showcase EY’s capabilities and enable impactful client interactions. The CoE also fuels sales experiences through frictionless, AI-powered content management. As an Excellence & Innovation Specialist, you will be responsible for managing projects and initiatives that enhance the quality, accessibility, and impact of our go-to-market assets and supporting processes in alignment with client growth priorities. This role blends project management with innovation to deliver frictionless, AI-powered content experiences.

Key Responsibilities

• Manage medium-complexity, concurrent GTM content projects from initiation through to delivery
• Contribute to delivery of high-complexity projects as part of core project teams
• Apply structured project management methodologies to scope, plan, execute, and close projects, including risk mitigation and stakeholder alignment.
• Design and develop reporting frameworks and KPIs to track impact on pipeline and ensure consistent quality and measurable outcomes across all GTM content initiatives
• Contribute to shaping CoE products and services, elevating ideas for improvement, optimization, and growth of capabilities
• Collaborate across Clients & Industries and partner functions (e.g., Industries, Accounts, Regions, SLs, G&I, BMC, Technology) to refine ideas and progress solutions.
• Use GenAI and analytics tools to enhance quality and optimize delivery.
• Contribute to a high-performing, inclusive team culture that supports growth and development for all members.

Requirements & Tech Stack

• Proven experience in successfully managing medium-complexity projects and initiatives. Ability to manage multiple projects concurrently with strong attention to detail and deadlines.
• Demonstrable knowledge of project management methodologies and their application.
• Solid understanding of EY’s GTM strategy and the role of Demand Generation in driving business growth.
• Strong executive presence and consultative approach, with a track record of building and maintaining senior-level relationships.
• Strong verbal and written communication, with the ability to produce polished, stakeholder-ready deliverables.
• Advanced proficiency with Microsoft Office suite, GenAI tools (EYQ skills, Copilot etc) and EY’s content management tools (Adobe CMS, Workfront etc)
• Collaborative mindset and ability to work effectively across teams and geographies.
• Process-oriented mindset with a focus on continuous improvement.

Qualifications

• Hands-on experience delivering content that drives measurable business outcomes.
• Expertise across the content lifecycle, including:
• Planning and gap analysis
• Sourcing, creation and co-creation
• Storytelling, storyboarding and editorial review
• Curation and performance tracking
• Adept at working with stakeholders to align content initiatives with business priorities and client issues.
• Keep current with advancements in GenAI and emerging technologies to proactively identify opportunities to enhance go-to-market impact.
• Skilled using analytics and performance metrics to assess content effectiveness and inform improvements.
• Strong collaboration skills to engage stakeholders and teams across Clients & Industries to refine opportunities and approaches.
• Adaptability and a growth mindset to evolve practices for better results.
• Substantial experience operating in a fast-paced, complex environment, where you’ve project managed cross-functional initiatives, executed strategic content planning, and championed process and quality improvements.
• Hands-on experience leveraging GenAI tools and other emerging technologies to enhance deliverables and processes.