Social Media & Content Executive

About the Role

We are looking for a creative, research-oriented and enthusiastic Social Media & Content Executive to join our Marketing team. The candidate will be responsible for researching content opportunities, developing creative ideas, writing engaging scripts and captions, planning social media calendars and tracking content performance. The ideal candidate should have strong writing skills, creative thinking, an understanding of social media trends and the ability to develop relevant content that aligns with the company's brand identity and marketing objectives.

Key Responsibilities

• Research industry trends, competitors, audience interests and relevant content opportunities.
• Ideate and develop engaging, platform-specific content concepts for social media channels.
• Write compelling Reel scripts, captions, hooks, headlines and creative briefs.
• Plan, prepare and manage social media content calendars.
• Identify trending topics, formats, hashtags and content opportunities relevant to the brand.
• Collaborate with the creative production team to convert content ideas into engaging visual content.
• Ensure consistency in brand communication, tone of voice and messaging across platforms.
• Track content performance and engagement metrics, including reach, impressions, shares, saves and interactions.
• Analyse competitor activities and identify opportunities to improve content strategy.
• Recommend content improvements based on performance insights, audience behaviour and emerging trends.

Requirements & Tech Stack

• Strong content writing, storytelling and copywriting skills.
• Creative thinking, content ideation and research capabilities.
• Understanding of social media platforms, trends and audience behaviour.
• Scriptwriting skills with an understanding of Reels and short-form video content.
• Ability to write engaging hooks, captions and platform-specific content.
• Basic knowledge of content analytics, performance metrics and competitor analysis.
• Good command of written English.
• Ability to communicate ideas clearly and work within deadlines.
• Work is based in Pune, Maharashtra.
• Primarily involves content research, ideation, writing, planning and performance analysis.
• Comfortable coordinating with the creative production and marketing teams.
• Flexibility may be required depending on campaign requirements and content deadlines.

Good-to-Have Skills

• Understanding of SEO, keywords and social media discoverability.
• Familiarity with AI tools for content research, ideation and writing assistance.
• Experience with social media scheduling and analytics tools.
• Understanding of brand positioning, tone of voice and visual communication.
• Basic knowledge of Instagram, Facebook, LinkedIn and YouTube marketing.
• Familiarity with content planning tools and spreadsheets.

Qualifications

• Graduate in any discipline.
• Candidates with a degree or certification in Mass Communication, Journalism, English, Marketing, Advertising or Digital Media will be preferred.

Languages

• English (Strong written English is essential)
• Hindi
• Marathi (optional)
• Kannada (optional)
• Knowledge of regional languages will be an added advantage for developing localised content.

Application Requirements

• Updated resume.
• Writing samples, if available.
• Sample social media captions, scripts or content projects.
• Links to personal blogs, social media pages or content portfolios, if available.
• Freshers may submit academic assignments, internship work or self-created content samples.