Specialist Digital Marketing
Ujjivan Small Finance Bank
Bengaluru, Karnataka, India0–2 yrs4h agovia LinkedIn
This job at a glance
- Who can apply
- Freshers and up to 2 years · Bachelor's degree
- Must know
- Product managementMarketingData visualizationAuditingStakeholder managementExcel
- Work
- On-site in Bengaluru
- Pay
- Not stated by the employer.
- Skill demand
- Marketing95%Auditing3%Data visualization2%Product management1%of 104 similar fresher jobs posted in India this week
- Listed
- 6 Nov 2026 · still open
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About the Role
The Specialist will assist in the development and execution of WhatsApp & Chatbot banking use cases to meet business objectives. This role will work closely with cross-functional teams, and contribute to planning, research, and manage the lifecycle of Bot Banking.
Key Responsibilities
- Business
- Support the team in defining the roadmap for WhatsApp & Chatbot banking.
- Assist in identifying customer needs, market trends, and the competitive landscape to create use cases.
- Collaborate with business, IT, and marketing teams to develop and launch new features.
- Meet timelines on tasks and releases for WhatsApp & Chatbot banking.
- Analyze metrics and user feedback to make decisions based on qualitative & quantitative data for enhancements and new features.
- Support the development of documentation, such as requirement documents, Flow Charts, User Stories, & Dashboards.
- Ensure publishing of Dashboards for WhatsApp & Chatbot banking to the supervisor.
- Stay informed about industry trends, emerging technologies, and best practices in Bot banking.
- Customer
- Ensure supervised training for the bot is done for unanswered queries.
- Ensure WhatsApp & Chatbot banking adoption through promotional activities, nudges, user opt-ins at online journeys, and omni-channel communications via emailers & SMS.
- Internal Process
- Ensure compliance with all audits (Risk/IT/Compliance/Audit/Statutory) on time.
- Ensure all use cases, creatives, workflows, and communications have written approvals from relevant stakeholders.
- Review of SMS Templates on a quarterly basis.
- Manage vendor agreements.
- Handle billing & provisioning by the 27th of every month.
- Innovation & Learning
- Complete all mandatory courses.
- Complete courses on marketing automation.
Requirements & Tech Stack
- Functional Skills:
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and collaboration skills.
- Eye for Detail with strong organizational and management abilities.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Behavioral Skills:
- Team player, ready to take ownership and deliver results.
- Ready to work under pressure.
- Competencies:
- Growth Mindset
- MS Excel
- MS Word
- MS PowerPoint
Qualifications
- Educational Qualifications:
- Bachelor's degree in Business, Marketing, Engineering, or a related field.
- Certifications (nice to have):
- AI certifications.
- Product Management certifications.
Key Interactions
- Internal: Product, IT, Business, Compliance, Legal, Phone Banking & SQ, Marketing, Digital Banking, Finance.
- External: Bot Vendor, Marketing Automation Vendor, Digital Marketing Agency, Creative Agency.