BTL Marketing Executive

Key Responsibilities

• Execute on-ground campaigns and promotional activities.
• Build brand awareness and generate quality leads.
• Build partnerships with schools, colleges, coaching institutes, and educational organizations.
• Manage institutional outreach and collaboration opportunities.
• Organize seminars, workshops, and career counselling events.
• Coordinate event logistics, student engagement, and follow-ups.
• Track marketing activities, partnerships, and leads.
• Follow up with prospective students and coordinate with the counselling team.
• Work towards agreed marketing targets.

Qualifications

• Freshers are welcome; candidates with up to 2 years of experience in BTL marketing, field marketing, event management, sales, or business development are encouraged to apply.
• Must own a two-wheeler or other suitable personal vehicle and hold a valid driving licence.
• Strong verbal communication, interpersonal skills, and presentation skills.
• Comfortable with fieldwork, networking, and meeting new people.
• Good organizational skills and the ability to manage multiple activities.
• Proactive, self-motivated, and target-oriented.
• Interest in education, career counselling, and international opportunities is an advantage.