Freelance Marketing Consultant

About the Role

GIA Arthwise Growth Advisors LLP is a Mumbai-based firm focused on helping organizations achieve sustainable business growth through strategic and performance-driven advisory services. The company works closely with clients to refine their marketing, sales, and customer engagement strategies, aiming to improve market positioning and revenue outcomes. GIA Arthwise emphasizes data-informed decision-making, structured project delivery, and measurable results.

Role Description

The Freelance Marketing Consultant will work part-time (fractional) on-site in Mumbai, collaborating with promoters to develop and implement marketing strategies that drive growth and brand visibility. This position requires a proactive approach, strong communication skills, and the ability to work independently while aligning with client objectives.

Key Responsibilities

• Handle agency responsibilities.
• Conduct market and competitor analysis.
• Design marketing campaigns.
• Support sales initiatives with targeted messaging and materials.
• Optimize customer journeys.
• Contribute to customer service improvement plans.
• Track campaign performance using relevant metrics and tools.
• Manage marketing projects end-to-end, coordinating timelines and deliverables.
• Present insights and recommendations to stakeholders.

Requirements & Tech Stack

• Marketing skills: strategy development, campaign planning, market analysis, familiarity with digital and traditional channels.
• Sales-related skills: lead nurturing, basic pipeline understanding, alignment of marketing efforts with sales goals.
• Customer Service skills: understanding client needs, managing expectations, supporting customer-focused initiatives.
• Project Management skills: organizing tasks, managing timelines, coordinating resources, reporting on project progress.
• Communication skills: clear verbal and written communication, effective stakeholder engagement.
• Ability to interpret data and metrics to refine strategies.
• Proficiency with common marketing and productivity tools is beneficial.

Qualifications

• Relevant experience as a marketing consultant, growth advisor, or similar role, ideally working with multiple clients or sectors.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, or equivalent professional experience.
• Freshers are welcomed if they have the drive to do something different.