Content Writer (Intern / Freelancer)

About WFM Media

WFM Media is a global knowledge-sharing platform focused on the architecture, design, project management, manufacturing, and construction ecosystem. The platform highlights innovative work from large commercial developments to bespoke residential designs, covering projects from concept to completion and beyond. WFM Media curates an up-to-date repository of industry information, showcasing key stakeholders who drive the built environment forward.

About the Role

This is a full-time, on-site Content Writer (Intern / Freelancer) — SEO, AEO & GEO role based in Delhi, India. The role involves researching and writing engaging, search-optimised content for web pages, blogs, and articles that align with WFM Media’s focus on doors, windows, architecture, design, and construction.

Key Responsibilities

• Writing well-researched, engaging, and reader-first articles, blogs, and web copy.
• Applying core SEO best practices (search intent, keyword placement, internal linking, and clean header hierarchy).
• Optimising content for AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) using clear formatting, direct answers, structured data cues, and citable facts.
• Incorporating E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles into every piece.
• Developing content around targeted keywords.
• Optimising content for search engines and local search (SEO, AEO, GEO).
• Proofreading and revising drafts.
• Collaborating with editors and other team members to maintain brand voice and accuracy.
• Ideating new content topics.
• Ensuring consistency across the platform.
• Supporting content performance tracking and improvements.

Requirements & Tech Stack

• Strong command of English with a clear, adaptable, and engaging writing style.
• Solid foundational knowledge of on-page SEO, AEO, GEO, and Google’s E-E-A-T guidelines.
• Ability to research complex topics quickly and turn them into easy-to-read, authoritative content.
• Bonus: Familiarity with tools like Google Search Console, Ahrefs/SEMrush, or schema basics.

Qualifications

• Strong writing abilities with experience in blog, article, and press release writing and general writing for digital platforms.
• Capability in Content Strategy and Research to plan, structure, and develop targeted, high-impact content.
• Attention to detail with solid Proofreading skills.
• Basic understanding of SEO, AEO, and GEO principles, including keyword research and on-page optimization.
• Interest in or familiarity with architecture, design, construction, or related fields is an advantage.
• Ability to work on-site in Delhi, manage deadlines, and collaborate effectively with cross-functional teams.
• Preferred: Pursuing or completed studies in Communications, Journalism, English, Architecture/Design, or a related discipline.

Role Details

• Type: Internship / Freelance
• Location: On-site in Delhi, India
• Ideal For: Aspiring content marketers, SEO writers, or freelancers looking to build a strong portfolio in next-gen search optimisation.